Established in 1959 by Rich DeVos and Jay Van Andel, Amway pioneered the direct-selling business model, ushering in a new era of commerce. Presently, Amway continues to innovate within the retail landscape, empowering Amway Business Owners to excel as leaders in the realm of social commerce.
Headquartered in Ada, Michigan, USA, Amway's reach extends across six continents, encompassing over 100 countries and territories. Along with the evolution of the past six decades, Amway is positioned today as one of the few remaining large-scale family-owned enterprises.
At the core of Amway’s operations are over one million dedicated Amway Business Owners (ABOs), who serve as the backbone of Amway’s organization. Assisting this growth curve of Amway are over 14,000 employees stationed in numerous locations globally, ensuring seamless support and guidance.
| Year | Revenue |
|---|---|
| 2021 | $8.9 billion |
| 2022 | $8.1 billion |
| 2023 | $7.7 Billion |
Amway’s reason for being is simple. They exist to help live better, healthier lives. To help realize this belief in others, Amway follows the six values their business was built upon: partnership, integrity, personal worth, achievement, personal responsibility and free enterprise.
“It’s my responsibility to have a Culture and Environment that everyone can shine to their best, of who they want to be.”
CEO, Amway
To drive long-term growth, Amway will focus on mining, bottling and scaling the best practices of China and several pioneering ABO leaders around the world who are successfully growing health and wellness communities as a sustainable path to grow their Amway business.
Regional President, Asia & Chief Strategy & Corporate Development Officer
Jay Van Andel and Rich DeVos founded Amway from the basements of their houses in 1959 with the mission of achieving success by making other people successful.
In the same year, Amway launched its first original product named, Liquid Organic Cleaner. The product was a bestseller in no time, laying the foundation for Amway’s earth advocacy.
The first International Office of Amway was established in London, Ontario, Canada.
Amway launched the Artistry cosmetics brand with 11 products and 37 color shades.
Amway acquired the vitamin and supplement brand named Nutrilite.
Amway’s net international sales top $1 billion dollars.
Amway ventures into 33 additional markets worldwide, including South Africa and China.
Amway receives organic certification for crops used in Nutrilite products and natively grown on company farms.
Amway bags the “Best Corporate Social Responsibility Award” from the prestigious International Business Awards.
Amway chooses the XS brand of sports nutrition and energy drinks as their next acquisition.
Amway becomes the world’s number one direct selling company as per “Direct Selling News Global 100”.
Amway receives the title of “Best Employer for Women” at the 2nd Diversity & Inclusion Excellence Awards.
Chief Executive Officer
Chief Operating & Chief People Officer
Regional President, Asia & Chief Strategy & Corporate Development Officer
Chief Innovation & Science Officer
Chief Financial Officer
Chief Sales Officer & Regional President West
Chief Marketing Officer
Chief Technology & Platform Officer
Amway's All Plant Protein Powder offers a generous 8g protein per scoop, serving as a valuable vegan protein source to complement daily dietary needs and promote overall wellness.
Comprised of components that supply nine vital amino acids crucial for bodily functions, this product fills the nutritional gaps left by our body's inability to naturally synthesize these essential nutrients.
BodyKey Meal Replacement Shakes offer a hassle-free and efficient method to shed pounds and maintain a healthy weight. Crafted to curb hunger while avoiding artificial additives, they play a pivotal role in managing portion sizes and calorie intake, essential for effective weight management. Being devoid of gluten and soy further enhances its efficacy in promoting weight loss.
Amway's Nutrilite Salmon Omega Complex is a top-tier dietary supplement packed with essential omega-3 fatty acids vital for optimal bodily functions. This Amway MLM product is crafted with omega-3 sourced from salmon thriving in the icy waters of the ocean, alongside other Pacific ocean fish such as anchovies and sardines, this formula ensures premium quality and efficacy.
Amway's Nutrilite Mixed Probiotic with Chicory Root Extract provides an easy solution to promote and sustain a harmonious gut microbiome, fostering a favorable intestinal milieu through consistent daily consumption.
Targeted recipients of this probiotic blend encompass frequent travelers, individuals navigating demanding schedules, and those with suboptimal dietary habits. The advantages conferred by these extracts encapsulate the essence of "BFF" – representing the principles of balance, friendly bacteria and fiber, all crucial for nurturing optimal gut health.
Amway's Cal Mag D Plus tablets boast a blend of essential nutrients, including calcium, Vitamin D, zinc, magnesium and manganese. Calcium intake plays a pivotal role in supporting fundamental metabolic processes such as cardiovascular health, muscle function, nerve transmission, signaling within cells, and hormone secretion. Vitamin D facilitates the absorption of calcium from the intestines into the bloodstream.
Furthermore, zinc enhances immune function, while magnesium promotes the maintenance of healthy bones. Manganese contributes to the normal formation of connective tissue.
Artistry Youth Xtend offers an advanced solution for combating early signs of aging, including fine lines and wrinkles, to reveal a more youthful and radiant complexion. This enriching under-eye cream targets visible signs of aging, leveraging the dynamic benefits of LifeSirt derived from Mediterranean myrtle leaves to stimulate natural youth protein synthesis by 280%.
Infused with Micro-X6 Peptide, it aids in repairing past damage while African Baobab Fruit Extract and acerola cherry provide additional skin protection.
This product from Amway promises a noticeable decrease in dandruff with consistency for a minimum of 4 weeks. Amway satinique anti-dandruff shampoo restores the vitality and luster of hair with the enriching blend of Vitamin E and avocado; equipped with the powerful combination of Patented Enerjuve and 18-MEA technology.
A gel-based, soap-free formula tailored for oily skin, precisely crafted to gently cleanse, removing impurities and excess oil without stripping moisture. This Amway MLM product is enriched with herbal extracts of Indian gooseberry and sage, it nourishes and hydrates, unveiling a naturally radiant complexion.
Amway is committed to supporting non-profit organizations and programs focusing on health and wellness. Organizations in West Michigan, Trout Lake, WA, and Buena Park, CA, are eligible to apply for the Amway grant program.
The Power of 5 was developed to help more children reach their fifth birthday, a key milestone only possible with adequate nutrition. By mobilizing resources and people, Amway is helping people around the world. With its Nutrilite expertise and longstanding commitment to children, Amway is making a big difference.
Amway’s nearly 6,000 acres (2,400 hectares) of certified organic farmland are dedicated to restorative practices, and the company encourages its partner farms to implement the same. In order to manage soil health sustainably, farmers associated with Amway are constantly innovating.
This program provides specialized training in beauty, fashion, wellness, and entrepreneurship to underprivileged young women. In 2023, the project impacted over 1400 women. More than 80% of them have now become self-sufficient in earning their livelihoods. From 2017-2023, the program has successfully benefitted more than 35,000 people.
In 2023, the Program serviced 43 primary schools, 81 welfare facilities, and a total of 25,026 children. The Amway Korea Foundation's Health Watcher Program teaches youngsters the importance of nutrition and food choices, including both a physical exercise program and healthy minds education.
Amway Global looks forward to more international partnerships, especially with companies and startups working on gut health research and product development.
The goal of Amway's packaging design is to use the least amount of material without compromising quality or integrity. They are trying to eliminate extra packaging wherever possible and seeking innovative ways to do so. Amway Global is mindful of the recyclability of its packaging.
Amway believes that healthy beauty is clean beauty. Amway aims to ensure that all of its Artistry brand products are made with pure, safe ingredients, vegan formulae, and improved production techniques in compliance with the Artistry Clean criteria.
Amway's MLM plan operates on a performance-based compensation model, where earnings correlate with the time and effort invested. Since 1959, Amway has globally distributed more bonuses and cash incentives to its distributors than any other direct-selling company in history.
Entry-level entrepreneurs start as Independent Business Owners (IBOs), gaining access to Amway’s diverse range of products. IBOs earn retail profits from product sales and are eligible for multiple bonuses based on their performance.
As IBOs develop their business and generate sales volume, they can achieve the rank of Silver Producer. Silver Producers earn additional bonuses and may start building their sales teams.
Venturing further, entrepreneurs reach the Gold Producer level, where team-building becomes a vital focus. Gold Producers earn enhanced bonuses, often procured from the sales volume generated by their team members.
The Platinum Producer level denotes substantial growth and leadership within the Amway MLM network. Entrepreneurs at this rank benefit from improved bonuses and additional incentives depending on team performance.
At higher ranks like Founders Platinum and beyond, individuals have established themselves as seasoned team leaders. These entrepreneurs enjoy outstanding income opportunities, including multiple leadership bonuses and global incentives.
Starting a business with Amway involves a simple, user-friendly registration process. Let’s explore the steps to become an Amway IBO or Preferred Customer (PC).
You need to visit the official website https://www.amway.com/en_US/start-a-business and click on “Register Now”.
Then you need to enter the details, including First and Last Name, Address, Date of Birth (18 years or older) and TIN (Taxpayer Identification Number).
You must provide details of an existing IBO under whom you want to register.
Follow the next instruction sections of “Account Information” and “Business Support”.
Upload copies of photo identification proof, address proof, and bank account details.
After verification and approval, you will receive a Business Starter Guide and an Amway Identification Card.
Alternatively, you can visit any of the Amway offices and submit the required documents, including photo identification proof, address proof, and bank account details.
You must provide details of an existing IBO under whom you want to be sponsored.
In the world of Amway, understanding an IBO income starts with points or PV. These are the key metrics that determine the total commission or income.
Your cost for Amway products once you become an IBO.
The recommended customer price.
Reflects the value of products for commission calculations.
Represents the sales volume within your business.
An Amway IBO’s monthly performance commission percentage depends on the total PV of products the IBO ordered. This percentage is then applied to the respective IBO’s BV for the month to calculate the Performance Commission.
| Monthly Point Value (PV) | Performance Commission Percentage |
|---|---|
| 200 PV | 3% of total BV |
| 600 PV | 6% of total BV |
| 1,200 PV | 9% of total BV |
| 2,400 PV | 12% of total BV |
| 4,000 PV | 15% of total BV |
| 7,000 PV | 18% of total BV |
| 10,000 PV | 21% of total BV |
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