Do you know that the USA is the biggest multi-level market? One-third of the internationally operating MLM companies originated in the USA.
The USA has been a pioneer and prominent candidate in multilevel marketing as a country throughout its history. So, it becomes essential to learn about the top 10 mlm companies in USA.
We will also explore marketing strategies used by top MLM companies in USA, future trends, growth opportunities, and more in this blog. So, let's begin without further ado!
This Article Contains:
Top MLM companies in USA for 2025
Here is the list of MLM companies in the USA based on their revenue.
1. Amway
Amway, top of the list of network marketing companies in USA, boasts a diverse product range and a strong global presence in over 100 countries. Teaming up with Alticor, it offers nutrition, beauty, personal care, and home products through a vast network of over a million Independent Business Owners (IBOs), solidifying its position as the world's largest Direct Selling Company.
Founder: Jay Van Andel & Richard DeVos
Year founded:1959
CEO: Milind Pant
Product Categories: Nutrition, beauty, home items, etc.
Revenue: $7,700 Million
Headquarters: Ada, Michigan
Company Size: 10,001+ employees
Achievements
Amway received the CSR Impact Award in the year 2022.
2. Herbalife
As the name suggests, Herbalife is a premier health and wellness company with over 40 years of experience and is one of the best mlm companies in USA. It specializes in high-quality nutrition products and employs innovative marketing strategies. Its product range includes offerings for weight management, energy, and fitness. Operating in over 90 countries, Herbalife has nearly 2.3 million resellers who distribute its products.
Founder: Mark R. Hughes
Year founded: 1980
CEO: Michael O. Johnson
Product Categories: Skin and Body care, Vitamin Supplements, Daily Nutrition products.
Revenue:$5,100 Million
Headquarters: Los Angeles, CA
Company Size: 10,001+ employees
Achievements
In January 2024, “Brandon Hall Group Gold Excellence in Technology Awards” recognized Herbalife for its HN Grow Mobile learning application that provides Herbalife’s independent distributors with best-in-class education materials and tools to further help them build their businesses as trusted wellness coaches.
3. eXp Realty
As one of the top network marketing companies in USA, eXp Realty is rapidly growing in the real estate brokerage field. It is known for its cloud-based model and innovative tools. Operating in 24+ countries, it fosters a global community of agents and partners, offering competitive compensation and a collaborative environment for shared success.
Founder and CEO: Glenn Sanford
Year founded: 2009
Service Categories: Real estate
Revenue:$4,300 Million
Headquarters: Bellingham, Washington
Company Size: 10,001+ employees
Achievements
In 2023, it clinched the DSN Bravo Growth Award for the third consecutive year.
4. Primerica
Primerica is among the top 10 MLM companies in USA, headquartered in Duluth, Georgia. It is a trusted provider of financial services for middle-income families in the United States and Canada. Their service offerings include insurance, investment, and financial planning. Their representatives are trained and licensed to offer financial advice and tailor solutions to meet clients' specific needs.
CEO: Glenn J. Williams
Year founded: 1977
Service Categories: Insurance & financial services
Revenue:$2,810 Million
Headquarters: Duluth, Georgia
Company Size: 1,001-5,000 employees
Achievements
In 2023, Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth consecutive year.
5. Melaleuca
Melaleuca, among the top mlm companies in USA is a wellness company that stands at the forefront of health and well-being. It provides a comprehensive product line that includes vitamins, minerals, supplements, and more. Their offerings include clean home products, personal care items, and pure essential oils. Melaleuca enhances lives through its online shopping system, promoting a toxin-free lifestyle.
Founder: Frank L. VanderSloot
Year founded: 1985
Product Categories: Nutritional, pharmaceutical, personal care, facial care, home hygiene and other wellness products.
Revenue: $2,300 Million
Headquarters: Idaho Falls, ID
Company Size: 1,001-5,000 employees
Achievements
The receiver of the Idaho Technology Council Hall of Fame Award in 2020.
6. Nu Skin
Nu Skin Enterprises, founded in 1984, is among the top network marketing companies in USA. It is based in Provo, Utah, and focuses on personal care and dietary supplements. Operating in over 50 countries worldwide, it boasts approximately 1.2 million independent distributors under Nu Skin and Pharmanex brands. Known for stringent quality control and R&D, Nu Skin is among the top MLM companies in the USA.
Founder: Blake Roney, Steven J. Lund
Year founded: 1984
CEO: Ryan Napierski
Product Categories: Personal care and dietary supplements
Revenue:$1,970 Million
Headquarters: Provo, Utah
Company Size: 1,001-5,000 employees
Achievements
Nu Skin’s ageLOC LumiSpa iO Named a “New Product of the Year” in the 2022 BIG Awards.
7. Mary Kay
Mary Kay Inc., founded by Mary Kay Ash in 1963, is a billion-dollar MLM company based in Texas, considered by many to be one of the best multi level marketing companies in USA. It's among the largest MLM companies in the USA, previously ranking as the sixth-largest globally. Specializing in cosmetics, Mary Kay sells products through over 3 million independent beauty consultants worldwide, who earn through direct sales or commissions, with top performers eligible for the iconic pink Cadillac incentive.
Specializing in cosmetics, Mary Kay sells products through over 3 million independent beauty consultants worldwide, who earn through direct sales or commissions, with top performers eligible for the iconic pink Cadillac incentive.
Founder: Mary Kay Ash
Year founded: 1963
CEO: Ryan Rogers
Product Categories: Personal care and Cosmetics
Revenue: $1,800 Million
Headquarters: Addison, TX
Company Size: 1,001-5,000 employees
Achievements
Acknowledged as one of America’s Best Midsize Employers for 2022 by Forbes.
8. Young Living
Young Living, headquartered in Lehi, Utah, is a world leader in pure, therapeutic-grade essential oils. Founded by Donald Gary Young in 1993, this top network marketing company in the USA offers a diverse range of products, including essential oil blends, diffusers, and lifestyle products. Notably, 6.25% of Young Living’s monthly commissionable sales are distributed in shares based on individual monthly rank and the performance of leaders within the organization. This makes them one of the best multi level marketing companies in USA.
Notably, 6.25% of Young Living’s monthly commissionable sales are distributed in shares based on individual monthly rank and the performance of leaders within the organization. This makes them one of the best multi level marketing companies in USA.
Founder: D Gary Young
Year founded: 1993
Product Categories: Health, oils, personal care, and animal care
Revenue: $2,000 Million
Headquarters: Lehi, Utah
Company Size: 1,001-5,000 employees
Achievements
Received the 2022 Vision For Tomorrow Award from the Direct Selling Association.
9. Forever Living Products
Forever Living Products, founded by Rex Maughan in 1978, is a prominent MLM company in the USA and globally, focusing on health, wellness, and beauty. Operating in 160+ countries, it features aloe vera in its range of products, including supplements, skincare, and cosmetics, emphasizing natural ingredients and sustainability for overall well-being.
Founder:Rex Maughan
Year founded: 1978
Product Categories: Drinks, cosmetics, nutritional supplements and personal care
Revenue:$1,800 Million
Headquarters: Scottsdale, Arizona
Company Size: 201-500 employees
Achievements
Forever Aloe Vera Gel won the best Aloe Vera product under the category of Drinks and Gels in 2023.
10. DoTerra
DoTerra is a leading wellness company specializing in essential oils and related products. Renowned for high-quality oils sourced globally and rigorously tested for purity, its range includes supplements, skincare, personal care, and home essentials. Derived through steam distillation or cold pressing, the oils retain natural aromas and therapeutic benefits.
Founding Executives: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
Year founded: 2008
CEO: Corey Lindley
Product Categories: Personal care, nutrition, health and beauty products
Revenue:$1,750 Million
Headquarters: Pleasant Grove, Utah
Company Size: 1,001-5,000 employees
Achievements
Received of the SEAL Environmental Initiatives Award in 2021.
| Sr No. | Company Name | Year Founded | Revenue |
|---|---|---|---|
| 1 | Amway | 1959 | $7,700 Million |
| 2 | Herbalife | 1980 | $5,100 Million |
| 3 | eXp Realty | 2009 | $4,300 Million |
| 4 | Primerica | 1977 | $2,810 Million |
| 5 | Melaleuca | 1985 | $2,300 Million |
| 6 | Nu Skin | 1984 | $1,970 Million |
| 7 | Mary Kay | 1963 | $1,800 Million |
| 8 | Young Living | 1993 | $2,000 Million |
| 9 | Forever Living Products | 1978 | $1,800 Million |
| 10 | DoTerra | 2008 | $1,750 Million |
Factors Responsible for the Success of These MLM Companies in USA
The above-mentioned top MLM companies in USA are successful because of a number of factors. Let's take a look at some of the key factors that give these companies an edge.
1. Great Part-time Opportunity
Due to the rising standard of living coupled with inflation, many Americans seek an additional income stream that fits seamlessly into their existing commitments. Direct selling is an inclusive arena. Anyone can step into it, regardless of background or qualifications, based on their skill set.
2. Working Women Ratio
American women aspire to an independent lifestyle, and direct selling offers precisely that. It allows them to control their own destiny, work on their terms, and build a business aligned with their values. American women have left an indelible mark in the direct selling industry. Their resilience, networking skills, and commitment have shaped the landscape.
3. Strong Companies
Over half of the world’s leading direct selling companies originate from the USA. These American companies efficiently expand their business to various continents. Each year, new direct selling giants emerge from the USA and establish a global presence. If you aspire to build a direct selling company with worldwide influence, a robust Direct selling software is essential.
4. Investing in Wellness
The United States is the wealthiest country in the world. The direct selling industry mainly focuses on health and wellness products. Most of these companies use the latest Health and Wellness MLM Software to manage their product portfolio and track sales. As more people are embracing health and wellness in their daily lives, it is easy for Americans to purchase these personal care products for themselves and begin working for any top MLM companies in USA without paying any additional fees.
When they find the products effective, they become advocates, promoting them to others and building downlines. Consistent purchases from active downlines contribute significantly to their commission.
5. Training and Support
Successful MLM companies in USA provide comprehensive training programs and ongoing support to their distributors by integrating CRM for multi level marketing. These programs help them develop the necessary skills and knowledge to effectively market products and grow their businesses.
Reasons to Choose These MLM Companies in USA
U.S. consumers continue to be positive about direct selling. Let’s explore the reasons why the above top 10 MLM companies in USA are successful.
1. Longevity and Stability
These MLM companies in the USA have demonstrated longevity and stability in the industry, with established track records spanning decades. They have weathered economic downturns and market fluctuations, providing a sense of security to both distributors and consumers.
2. Proven Success Stories
These best mlm companies in USA have a plethora of success stories from distributors who have achieved significant financial success and personal growth through their ventures. Such testimonials serve as compelling evidence of the potential for success within their MLM companies.
3. Quality Products
One of the primary reasons for choosing these MLM companies is the quality of their products. Extensive research and development processes ensure that the products offered are of the highest caliber, meeting stringent standards for safety, efficacy, and innovation.
4. Comprehensive Training and Support
These network marketing companies in USA prioritize the success of their distributors by offering comprehensive training programs, mentorship opportunities, and ongoing support. Their robust infrastructure equips distributors with the knowledge, skills, and resources needed to thrive in the competitive MLM landscape.
5. Lucrative Compensation Plans
These top 10 mlm companies in USA offer lucrative compensation plans that reward distributors for their efforts and incentivize performance. With multiple avenues for earning income, including commissions, bonuses, and incentives, distributors have the opportunity to achieve financial freedom and independence.
Marketing Strategies Used by These MLM Companies in USA
Now, let's understand the marketing strategies used by these MLM companies in the USA after understanding the reasons for choosing them.
1. Leveraging Strong Leadership
Successful MLM companies prioritize effective leadership. They invest in training and mentorship programs to empower their distributors. Clear communication and guidance from leaders foster growth.
2. Quality Product Offerings
Top MLM companies focus on high-quality products or services. They ensure that their offerings meet customer needs and provide tangible benefits. A strong product portfolio attracts both customers and new distributors.
3. Effective Compensation Plans
These companies design compensation structures that motivate and reward distributors. Balancing upfront commissions, residual income, and bonuses encourages sustained effort and loyalty. The most popular compensation plans used by MLM companies are unilevel or Binary. To implement these plans effectively, specialized software like the Binary MLM software or Unilevel MLM Software helps track distributors’ performance and automate commission calculations.
4. Global Expansion Strategies
MLM giants expand beyond their home country. They adapt their products, marketing, and operations to suit different cultures and regulatory environments. Strategic entry into new markets drives revenue growth.
5. Digital Transformation
Successful MLMs embrace technology. They utilize social media, and e-commerce MLM Software, to market their products to a wider audience. Digital tools enhance communication, training, and sales processes.
Also, most MLM Companies today equip their distributors with the latest MLM Mobile apps, which provide convenient access to essential tools and resources they need to grow their business. This technological support not only helps enhance productivity, but also leads to better distributor engagement, and retention.
Future Trends and Growth Opportunities for MLM Companies in USA
The future of network marketing in the USA is poised for exciting developments. Let’s delve into some key trends that will shape this industry and explore how network marketers can position themselves for success:
1. The Evolution of Network Marketing
Traditionally, marketing relied on mass media and advertising for product promotion. However, network marketing (also known as multilevel marketing or MLM) has emerged as a personalized approach. It involves independent representatives who build and maintain relationships with consumers.
Technological advancements, especially the Internet and digital marketplaces, have transformed network marketing. Social media platforms like Facebook, Instagram, and LinkedIn allow network marketers to connect with their target audience more effectively. An MLM Software development company plays a crucial role in this transformation by providing tailored solutions that integrate seamlessly with these digital platforms.
Artificial intelligence (AI) and virtual reality are also revolutionizing the industry. AI automates marketing procedures, enhancing efficiency, while virtual reality offers innovative ways to showcase products or services.
2. Digital Acceleration and Shifting Consumer Behavior
The future of network marketing is closely tied to modern technology. As digital acceleration continues, network marketers must embrace innovations to stay competitive.
Consumers’ behavior is changing, and personalized interactions matter more than ever. Network marketers can leverage digital tools to engage with potential customers and build trust.
3. Challenges and Outlook
Despite its potential, network marketing faces challenges such as negative perceptions and misconceptions. Transparency and education can help overcome these hurdles.
Overcoming industry stigma and misconceptions through transparency and education is vital for network marketing’s future success.
By adapting to the changing landscape, embracing technology, and fostering genuine relationships, network marketers can thrive in the coming years.
Final Takeaway
The MLM industry in the USA continues to thrive, with these top 10 companies leading the way in innovation, product diversity, and global reach. Whether it's health and wellness products, cosmetics, essential oils, or home essentials, these companies offer opportunities for individuals to build their businesses and achieve financial success.
If you're considering starting or expanding your MLM venture, investing in a reliable MLM software can streamline your business operations and enhance efficiency. Global MLM Software is here to support you in every step of the way. Our MLM software provides cutting-edge tools for managing your network, tracking sales, and maximizing your earning potential.
FAQs
1. Is MLM legal in the USA?
Yes, MLM (Multi-Level Marketing) is legal in the USA as long as it adheres to certain regulations. The legality hinges on the company's emphasis on product sales over recruitment, avoiding pyramid scheme structures. The Federal Trade Commission (FTC) provides guidelines to distinguish legitimate MLMs from illegal pyramid schemes.
2. Is Network Marketing popular in the USA?
Yes, Network Marketing, also known as MLM (Multi-Level Marketing), is popular in the USA.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
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