Best 9 MLM Jewelry Companies (2025)

1. AVON

Avon, established in 1886, has one of the strongest reputations among direct sales jewelry companies globally. In 2020, Brazilian cosmetics group Natura &Co acquired Avon, creating the world's fourth-largest pure-play beauty company. Avon's jewelry line includes high-quality rings, earrings, bracelets, and fine jewelry, catering to diverse customer preferences.

Recently, Avon revamped its commission structure for its 6.5 million distributors globally. The new compensation plan uses a campaign-based variable commission model, which is ideal for entrepreneurs seeking fast and scalable returns.

Previously, Avon’s compensation was tied to annual sales under the President’s Recognition Program. This meant earnings and recognition were evaluated over a longer period, making it slower for their distributors to notice any progress.

However, the brand noticed this drawback and now offers flexible commissions on jewelry sales, ranging from 20% to 50% based on biweekly sales. Other key changes in the new model include:

• Replacing annual recognition with new titles tied to performance

• Real-time earnings growth per campaign

• A simplified structure for team bonuses

2. Yanbal International

Yanbal International is a prominent name in the beauty, fashion, and jewelry multi-level marketing (MLM) industry. Yanbal has a strong presence in Latin America, Europe, and the United States.

In 2016, it acquired the jewelry brand LuLu Avenue and partnered with Charles & Colvard and Moissanite manufacturers. The deal expanded its high-quality jewelry offerings through direct selling and empowering women worldwide.

If you're eyeing the MLM jewelry market, Yanbal International offers a model worth examining in detail. Yanbal’s plan is simple and clear. Sell more, earn more, and get profits accordingly, ranging from 20% to 50%. The brand offers its distributors multiple options to operate:

• To only sell the jewelry without building a team

• Sell the products and invite friends to the team

• Build a team of multiple representatives and lead it

What’s worth noting is that the brand also offers special deals and surprise rewards to keep sellers motivated. If you’re starting your own MLM jewelry business, this model shows how smart incentives and flexibility can keep your team active and loyal.

3. Stella & Dot

Stella & Dot, founded by Jessica Herrin, is a direct-selling company that has evolved from traditional home-based trunk shows to a digital-first model. In 2019, the company merged its three brands: Stella & Dot accessories, Keep jewelry, and Ever skincare.

The brand launched a new app called MIMI, a unified direct-selling platform that allows over 30,000 ambassadors to sell online. Through MIMI, ambassadors can create and share shoppable product pages, providing a seamless direct-to-consumer shopping experience.

Stella & Dot uses a flexible affiliate-style compensation model. There’s no entry fee, its sellers get 15–20% commissions, and optional weekly cash or double-value product credits. Its sellers benefit from monthly bonuses, incentives, and a dashboard for real-time earnings tracking.

The brand offers a lean, low-barrier setup that blends traditional MLM structure with modern affiliate features, ideal for driving retention without overcomplication.

4. Origami Owl

Origami Owl began in 2010 when 14-year-old Bella Weems-Lambert wanted to buy a car. With support from her parents, she started creating customizable lockets. Her idea grew into a thriving direct-selling jewelry brand in 2012.

Today, Origami Owl empowers thousands of independent business owners, called “Designers,” across the U.S., Canada, and Puerto Rico. Origami Owl’s compensation structure is layered, incentive-driven, and designed to support long-term distributor engagement. It offers designers 20-50% commission based on monthly personal volume (PV), with higher earnings kicking in beyond 250 PV.

The brand’s plan includes sponsor bonuses, team volume rewards, and advancement cash bonuses (up to $10,000). It defines career progression by clear rank titles and performance thresholds, which reinforce both team building and employee retention.

This structured, multi-tiered approach offers a blueprint for compensating sellers at every stage. Such a compensation model encourages leadership without dependency on recruitment alone.

5. Zhulian Marketing

Zhulian Marketing started as a direct seller of gold-plated costume jewelry and has since grown into one of the top MLM jewelry companies. Offering a diverse collection of high-quality pieces, including rhodium-plated, rose-gold-plated, and gold-plated rings, pendants, and necklaces, Zhulian has established a strong presence, particularly in Southeast Asia.

Zhulian Marketing’s compensation plan recognizes leadership and consistent performance. The brand rewards distributors who excel in selling, team building, and mentoring downlines with income, awards, incentive trips, and more.

The company’s compensation model includes the following range of commissions:

• 15–20% retail profit

• 10–28% performance bonus

• 12% development bonus

• 20% leadership bonus

• 3% travel incentive

• 3% diamond incentive

• 2% royal incentive

Zhulian's layered rewards structure encourages growth, loyalty, and long-term distributor retention.

6. Park Lane Jewelry

Park Lane Jewelry has been a preferred choice for many distributors for the past 70 years. This long-standing trust ranks it among the top-rated MLM jewelry companies in the world. The brand is known for its handcrafted, designer-inspired jewelry pieces and offers a wide range of products backed by an unconditional guarantee.

Park Lane's independent sellers, referred to as "Stylists," enjoy a straightforward business model that includes weekly commissions, generous incentives, and flexible work options. Park Lane Jewelry offers a performance-based MLM model with flexible entry and strong earning potential. Personal commissions range from 30% to 50%, paid weekly with no sales quotas.

The roles progress from Fashion Stylist to Sales VP, with bonuses like an extra 2% on reaching $5,000 PV and more. Additional perks offered by the brand include cash bonuses, vacations, and free jewelry.

What sets Park Lane apart from other companies is its startup kits. More than just products, they include a free one-year website membership with full access to online training, 24/7 order management, and real-time sales tracking.

7. Touchstone Crystal

Touchstone Crystal, the direct-selling arm of Swarovski, stands out as a top-tier MLM jewelry brand. Known for its handcrafted jewelry featuring authentic Swarovski crystals, it offers consultants a straightforward business model.

The company attracts distributors by offering 25% commission from day one. This strategy helps them attract and retain a large distributor network. As representatives progress and achieve $1,800+ in sales in any given month, the commission increases to 30%. When a consultant becomes a leader and has three or more members, the commission percentage increases to 40%.

On average, Touchstone Crystal consultants earn an average of $157 per month, with those in the top 25% averaging $170, and the bottom 25% earning around $4. Earnings increase significantly with rank.

Senior Executive Directors, representing just 0.2% of consultants, average $18,022 per month, with the top performers earning over $24,000. This highlights an earning curve where income potential is closely tied to rank, skills, personal efforts, and team growth.

Additionally, the brand offers access to exclusive jewelry collections, attractive incentives, and all-expenses-paid trips. The company also provides digital tools to help consultants with their efforts.

8. Noonday Collection

Noonday Collection, founded in 2010, has emerged as a standout in the direct-selling jewelry industry. The brand offers handcrafted, fair-trade jewelry that conveys a story.

Independent sellers, known as Ambassadors, present these unique pieces through in-person trunk shows and online platforms. Noonday Collection is also a certified B Corporation and a member of the Fair Trade Federation.

Noonday offers a starter kit to its ambassadors at $199, which includes $528 worth of curated products. Within the kit, the brand provides a personal e-commerce website, a back-office platform, and digital marketing materials.

The brand also provides 50% off on sample products and supports its distributors with a dedicated customer service team. From an earnings perspective, the company offers a 35% commission to its ambassadors. Additionally, they receive weekly payouts, event-based bonuses, and the potential to qualify for incentive trips.

9. Fifth Avenue Collection

Fifth Avenue Collection (FAC) is one of the best MLM jewelry companies, known for fine fashion pieces and global reach. What began in a Canadian basement has grown into a brand that empowers women worldwide. Its jewelry stylists sell versatile, on-trend designs through digital tools, in-home sessions, and an easy-to-use online platform.

Fifth Avenue Collection now has growing, dynamic, and innovative teams in Australia, the United States, and South Africa. These teams support thousands of their Stylists by providing training, resources, and ongoing mentorship to enhance their skills.

FAC offers its Jewellery Stylists a commission of 50% on each sale they make. Additionally, they receive monthly bonus cheques and have opportunities for online earnings through a complimentary personal website and access to a Facebook VIP group.