Home decor really took off when everyone started hunting for those "Instagrammable" and "Pinteresty" looks for their spaces. With everyone nowadays wanting picture-perfect homes, home decor can be a great avenue for MLM entrepreneurs. You can tap into this trend and create a business that thrives on current aesthetics and offers customers a way to achieve their dream spaces.
In this blog, we will dive into 9 home decor MLM companies that are making an impact in the sector.
This Article Contains:
List of 9 Home Decor MLM Companies
We have compiled a list of the top 9 home decor MLM companies, to help you get started. These companies are listed based on their company size.
1. Scentsy
Scentsy is one of the top network marketing companies that offers a range of stylish home decor products that enhance any living space. Their signature collections include beloved themes like Disney, Minions, The Lord of the Rings, and Harry Potter.
| Founder & CEO | Heidi and Orville Thompson |
| Year Founded | 2004 |
| Company Size | 1,001-5,000 employees |
| Headquarters | Meridian, Idaho |
| Products | Natural essential oils, Wickless candle warmers, fragrances, aromatic diffusers, home decor, etc. |
| Industry | Manufacturing |
| Achievements | Scentsy secured the 22nd spot on the DSN Global 100 list for direct-selling companies in 2023. |
| Revenue | $579 Million |
| Website | www.scentsy.com |
2. Signature Home styles
Signature Home Styles is another name in the home decor direct sales companies, that brings you trendy décor and stylish organizational products. Their unique collections are crafted to help you add a fresh touch to a small room or transform an entire area.
| Founder & CEO | Madolyn Johnson |
| Year Founded | 1971 |
| Company Size | 500-1,000 employees |
| Headquarters | Franklin Park, Illinois, USA |
| Products | Wall decor, Home decor, candles and scents, storage and organization items, kitchen and dining, etc. |
| Industry | Online and Mail Order Retail |
| Revenue | $69.6 Million |
| Website | www.signaturehomestyles.com |
3. Chalk Couture
Chalk Couture is a home decor direct sales company that specializes in DIY home decor. Their easy-to-use stencils and vibrant Chalkology Paste colors can help transform any space into a vibrant and unique piece of art.
| Founders | Sarah Newbold and Tara Roark |
| CEO | Kristine Widtfeldt |
| Company Size | 51-200 employees |
| Headquarters | Draper, Utah, USA |
| Products | Chalk transfer stencil kits, customized home decor items, digital products, accessories, etc. |
| Industry | Manufacturing |
| Revenue | $5 Million |
| Website | www.chalkcouture.com |
4. Lorraine Lea
Loraine Lea is an Australian-based home decor MLM company that is making waves with its product offerings. Their loyalty program uses smart customer loyalty techniques to reward and retain clients and create a shopping experience that is both rewarding and enjoyable.
| Founders | Peter and Heather Ryan |
| CEO | Anne Petracca |
| Year Founded | 1986 |
| Company Size | 51-200 employees |
| Headquarters | Scoresby, Victoria, Australia |
| Products | Home Decor and accessories, bed linen, Kids and baby accessories, luxury decor pieces, etc. |
| Industry | Consumer Goods |
| Revenue | $16 Million |
| Website | www.lorrainelea.com |
5. Celebrating Home Direct
Celebrating Home Direct is a top choice among direct-selling home decor companies, that offer quality products at factory direct prices. They take pride in their carefully chosen selection, which ranges from charming framed art to stylish glassware and bakeware.
| CEO | Esaur Khublall |
| Year Founded | 2009 |
| Company Size | 51-200 employees |
| Headquarters | Marshall, Texas, USA |
| Products | Home decor, home fragrances, candles, etc. |
| Industry | Manufacturing |
| Revenue | $30 Million |
| Website | www.celebratinghomedirect.com |
6. Princess House
Princess House is another well-known name in direct-selling home decor companies. The company has been enhancing homes with elegance and style for 60 years. It focuses on bringing a personal touch to home decor.
| Founder | Charlie Collis |
| CEO | Lynne Cote |
| Year Founded | 1963 |
| Company Size | 51-200 employees |
| Headquarters | Taunton, Massachusetts, USA |
| Products | Home organization and decor items, cooking sets, bakeware, cutlery, glassware and barware, kitchen tools and cleaners, serveware, electronics, etc. |
| Industry | Manufacturing |
| Achievements | June 21st, 2023- Princess House has been honored with the Bravo Impact Award on its 60th year, a Diamond Anniversary. |
| Revenue | $299 Million |
| Website | www.princesshouse.com |
7. PartyLite
Partylite is probably one of the oldest home decor MLM companies in the world. Their home decor collection contains modern and stylish pieces that suit any aesthetics.
| Founder | Mabel Baker |
| CEO | Jodi Truax |
| Year Founded | 1973 |
| Company Size | 51-200 employees |
| Headquarters | Norwell, Massachusetts, USA |
| Products | Home decor accessories, wax melts, essential oils, candles, twilight holders, flameless fragrances, etc, |
| Industry | Retail |
| Revenue | $150 Million |
| Website | www.partylite.com |
8. Noonday Collection
Noonday Collection is another name in the world of direct-selling home decor companies. It offers a unique collection of handcrafted home decor pieces from artisans worldwide. The company’s dedication to fair trade and unique eye-catching designs is its USP.
| Founder & CEO | Jessica Honegger |
| Year Founded | 2010 |
| Company Size | 51-200 employees |
| Headquarters | Austin, Texas, USA |
| Products | Home decor, Jewelry, apparel, bags, and more. |
| Industry | Retail |
| Revenue | $17 Million |
| Website | www.noondaycollection.com |
9. Trades of Hope
Trades of Hope is one of the home decor direct sales companies that offers beautifully handcrafted home decor products made by skillful artisans. Their mission is to support fair trade and create sustainable change.
| Founder & CEO | Gretchen Huijsken |
| Year Founded | 2010 |
| Company Size | 11-50 employees |
| Headquarters | Bunnell, Florida, USA |
| Products | Home decor, jewelry, handbags, gifts, etc. |
| Industry | Retail |
| Revenue | $89.1 Million |
| Website | www.tradesofhope.com |
| S.No | Company Name | Year founded | Size | Revenue |
|---|---|---|---|---|
| 1 | Scentsy | 2004 | 1,001-5,000 employees | $ 579 Million |
| 2 | Signature Home Styles | 1971 | 501-1,000 employees | $ 69.6 Million |
| 3 | Chalk Couture | N/A | 51- 200 employees | $ 5 Million |
| 4 | Lorraine Lea | 1986 | 51- 200 employees | $ 16 Million |
| 5 | Celebrating Home Direct | 2009 | 51-200 Employees | $ 30 Million |
| 6 | Princess House | 1963 | 51-200 Employees | $ 299 Million |
| 7 | PartyLite | 1973 | 51-200 Employees | $ 150 Million |
| 8 | Noonday Collection | 2010 | 51-200 Employees | $ 17 Million |
| 9 | Trades of Hope | 2010 | 11-50 Employees | $ 89.1 Million |
The Factors Responsible for the Success of Home Decor Direct Sales Companies
The success of these home decor direct sales companies is driven by a combination of factors like innovative products and strategic marketing. A perfect combination of these factors is what makes them click. Here are a few reasons why they do so well-
Innovative Product Offerings
These home decor MLM companies are successful because they offer unique products that catch the eye and meet the ever-changing tastes of consumers. Whether it is eco-friendly décor or customizable pieces, they know how to make their products stand out. Tools like direct selling software help ensure these innovative products reach customers smoothly and efficiently.
Strong Consultant Networks
The heart of any thriving direct sales company is its community of dedicated consultants. They do more than sell, they build relationships and create trust, and a sense of belonging among customers. Many home decor direct sales companies rely on MLM Commission software to automate their commission calculations, which keeps the network motivated and thriving.
Effective Use of Technology
In today’s fast-paced world, embracing technology is key to staying ahead. These companies use everything from MLM software for managing networks to MLM mobile apps that let consultants work anytime, anywhere. This tech-savvy approach keeps operations smooth and helps the business grow.
Customer-Centric Approach
Success comes from truly understanding and serving customers. These Home decor MLM companies listen closely to what people want and adapt their offerings accordingly. Using tools like CRM for multi-level marketing helps them maintain strong, personalized relationships with their customers while ensuring they feel valued and heard.
Strategic Marketing and Branding
A strong brand and smart marketing can make all the difference. These companies know how to get noticed, whether through digital campaigns, influencer partnerships, or affiliate programs. Most Home Decor direct sales companies use the MLM affiliate software to manage their affiliate network and reward them accordingly.
What Will Drive the Growth for Direct Selling Home Decor Companies in the Future?
The future growth of direct selling home decor companies will be shaped by several key factors. Here is a look at how you can drive growth in your MLM home decor business in the coming years:
Rising Demand for Personalized and Customizable Products
More and more people want home decor that feels personal and unique. You can gain an edge over your competitors by offering products with customization options that reflect the style and cater to the demand of your target audience.
Advancement in E-commerce and Digital Platforms
Direct sales home decor companies can easily drive growth by fully embracing e-commerce and digital tools. Integrating e-commerce into your MLM Business will help you expand to other markets easily. Using e-commerce MLM software can certainly help you make this process easy and provide a seamless buying experience for your customers.
Emphasis on Sustainability and Eco-Friendly Products
As you set up your home decor MLM business, focusing on eco-friendly products is a smart move. More and more people are looking for sustainable options, and offering that to them can make your brand grow. It shows you care about the environment and helps you connect with customers who share those values.
Increased Focus on Virtual and Hybrid Selling Models
Many of the home decor MLM companies we have listed above, use the MLM party plan model, where consultants host virtual and in-person interactive parties, to showcase products. As online shopping and virtual events become more popular, adapting to these trends can expand your reach. Using MLM party plan software can help your consultants create engaging virtual experiences for their customers.
Expansion of Social Media and Influencer Marketing
Tapping into social media and working with influencers can significantly boost your visibility. Social media platforms allow you to reach a broad audience and engage with potential customers in a personal way. By collaborating with influencers who resonate with your brand, you can effectively spread the word and attract more people to your company.
Conclusion
Wrapping up, it’s clear that these top home decor MLM companies showcase just how much potential there is in the MLM home decor industry. With the home decor market projected to grow at an annual rate of 3.89% between 2024 and 2029, now is the perfect time to consider starting your own business.
Partnering with Global MLM Software can give you the support and tools you need to bring your ideas to life. Take the first step towards building a successful MLM business in the home decor industry today!
FAQs
1. What type of products do direct sales home decor companies sell?
Direct sales home decor companies provide a wide range of products, from chic furniture and eye-catching decorative accents to stunning wall art and unique home accessories. Their goal is to help you transform and personalize your space with stylish, high-quality pieces that reflect the latest trends.
2. Which is the top MLM Home decor company?
While there are many Home decor MLM companies, brands like Mary & Martha and Chalk Couture are considered leaders in this space due to their innovative offerings, and supportive consultant networks.
3. How do I set up a direct sales home decor company?
To start a direct sales home decor company, begin by picking a niche that excites you and finding top-notch products to offer. Next, craft a solid business plan, and build a team of enthusiastic consultants. We recommend using MLM software to keep track of sales and commissions. Finally, focus on a compelling marketing strategy to draw in customers and establish a strong brand presence.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
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