Australia is home to a population that’s outgoing, adventurous, and deeply entrepreneurial. It is a market that embraces innovation and opportunities. This makes it a perfect backdrop for the top MLM companies in Australia, as they tap into this dynamic energy. For MLM business owners, understanding what drives this unique market is key to success. In this article, we will explore some of the top MLM companies that thrive in Australia.
This Article Contains:
Leading Network Marketing Companies in Australia for 2025
Here’s a look at some of the top MLM companies in Australia for 2025. We have listed them based on their revenue:
1. Amway
Amway is one of the Top MLM companies in Australia. The brand stands out for its international e-commerce platform that supports its distributor network in over 100 countries. An E-commerce MLM software makes it easier to manage such a platform on a large scale.
Founders: Richard DeVos and Jay Van Andel
CEO: Michael Nelson
Year Founded: 1959
Company Size: 10,001+ employees
Headquarters: USA
Popular Products: Nutrilite double X, Nutrilite Vitamin B dual action, Xs Sports Twist Tubes, Xs CBD Cream, Artistry Studio, Zen Daze Ahead Facial Oil, Artistry Go Vibrant Matte Lipstick, etc.
Global Reach: 100 countries worldwide
Achievements: April 8th, 2024 - Amway named as #1 Direct selling company in the world by the “Direct Selling News Global”
Revenue: $7700 Million
2. Herbalife
Herbalife, one of the top MLM companies in Australia, has really embraced the digital age with its BizWork app. This MLM mobile app makes it easy for distributors to manage their business and stay connected while on the go.
Founder: Mark Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Company Size: 10,001+ employees
Headquarters: USA
Products: Liftoff MD, Herbalife SKIN MD Collagen Beauty Booster, Formula 3 Cell Activator, Dietary Fat Disrupter, Beverage Mix, High Protein Iced Coffee, etc.
Global Reach: 95 Countries worldwide
Achievements: January 11, 2024 - Herbalife won two Gold Excellence in Technology Awards from the Brandon Hall Group for its HN Grow Mobile Learning app.
Revenue: $5100 Million
3. Thermomix
Thermomix, or "The Mix" Australia, a unit of Vorwerk, has become a household favorite with its all-in-one cooking devices. Its consultants make the experience fun and interactive by hosting live cooking demos. Thermomix is among the top MLM companies in Australia that employ a party plan model, which can easily be managed with the right MLM Party Plan Software.
Founder and CEO: Grace Mazur
Year Founded: 2001
Company Size: 51-200 employees
Headquarters: Australia
Popular Products: Thermomix TM6, Thermomix Spiralizer, Thermomix Accessories, etc.
Global Reach: 60 Countries Worldwide
Revenue: $3450 Million
4. Usana
USANA has been a trusted name in the health and wellness space in Australia since 1998. It is one of the top network marketing companies in Australia that focuses on innovation, developing new products, and updating existing formulas with the latest science.
Founder: Dr. Myron Wentz
CEO: Jim Brown
Year Founded: 1992
Company Size: 501-1,000 employees
Headquarters: USA
Popular Products: Usana Probiotics, Vita Antioxidants, Proflavanol C200, HealthPak, CoQuinone 100, Prenatal CellSentials, Children’s Complete Duo, Stress Relief, etc.
Global Reach: 24 Countries worldwide
Achievements: May 23, 2024 - Usana’s Celavive Postbiotic Barrier Balm was recently named in BELLA Magazines’ 2024 Best in Skincare Award List.
Revenue: $921 Million
5. MONAT Global
Monat Global MLM Company is another one of the leading names among the MLM companies in Australia. The brand has focused on family values, community building, and adapting to the local market to create a strong network of market partners in the region.
Founders: Luis Urdaneta and Rayner Urdaneta
CEO: Rayner Urdaneta
Year Founded: 2014
Company Size: 501-1,000 employees
Headquarters: Doral, Florida
Popular Products: Rejuvabeads by MONAT, MONAT Black Shampoo+ Conditioner, Renew Shampoo, Botanic Bakuchiol Vegan Retinol Alternative Lotion, Eye Smooth, MONAT Vegal Protein, etc.
Global Reach: 25 Countries Worldwide
Achievements: April 21, 2024 – MONAT Global has received the Bronze Stevie Award for "Innovation in Customer Service – All Other Industries" at the 18th Annual Stevie Awards for Sales & Customer Service.
Revenue: $700 Million
6. Arbonne
Next on our list of MLM companies in Australia is Arbonne. It has made its mark in the region with its vegan beauty and wellness products. To support its growing network, Arbonnes uses MLM CRM software like My Office Pro, which helps consultants manage customer relationships and streamline their businesses.
Founder: Petter Morck
CEO: Jennifer Orlando
Year Founded: 1980
Company Size: 201-500 employees
Headquarters: Irvine, California, USA
Popular Products: Green Synergy Elixir, EssentialMeal Meal Replacement Protein Shake, Derm Results 3-step Starter Regimen, 30 days to healthy living set, etc.
Global reach: 6 Countries worldwide
Achievements: Jan 21, 2023 - Arbonne achieved top scores in its rigorous B Corporation recertification process.
Revenue: $700 Million
7. New Image International
New Image International has carved out a solid place among MLMs in Australia with its unique focus on colostrum-based health products. It continues to grow and connect with health-conscious Australians by combining wellness innovation with a strong distributor network.
Founder: Graeme Clegg
CEO: Rod Taylor
Year Founded: 1984
Company Size: 51-200 employees
Headquarters: New Zealand
Popular Products: Alpha Lipid Lifeline, Alpha Lipid Colostrum Capsules, Immunofort, Viranox, Dinotabs, nuCellworx, Aloe vera juice, Omega CoQ10, Alpha Lipid Ultra Diet-2, etc.
Global Reach: 15 Countries around the world
Achievements: 2024 - New Image International's Chairman and Founder, Graeme Clegg, was honored as a 2024 finalist in the EY Entrepreneur of the Year awards.
Revenue: $434 Million
8. Isagenix
Isagenix is one of the top top Binary MLM Companies with a strong presence in Australia. The brand’s structured compensation plan, which rewards teamwork and sustainable growth, is one of the reasons why it is listed among the top MLM companies in Australia.
Founders: Jim and Kathy Coover
CEO: Sharron Walsh
Year Founded: 2002
Company Size: 501-1,000 employees
Headquarters: Gilbert, Arizona, USA
Products: Weight loss products, energy and performance enhancement products, health aging solutions, and skincare.
Global Reach: 26 Countries Worldwide
Revenue: $400 Million
9. Zyia Active
Zyia Active is one of the rising MLM companies in Australia. It has carved out a niche in Australia’s booming activewear market. The brand blends fitness, fashion, and community-driven sales to offer exciting business opportunities to entrepreneurs.
Founders: Erin Bradley and Jeremiah Bradley
CEO: Erin Bradley
Year Founded: 2017
Company Size: 201-500 employees
Headquarters: USA
Popular Products: Red Relaxation Sweats, Hot Pink Euphoria, Dusty Pink Glide Shorts, Soft Pink Boyfriend Hoodie, Peach Polina Sweater, Butterscotch Cosmetic Zip Bag, etc.
Global Reach: 3 countries worldwide
Achievements: June 6th, 2023, Zyia Active was recognized as the fastest-growing company at the 2023 WPO Entrepreneurial Excellence Forum.
Revenue: $64.7 Million
10. Fifth Avenue Collection
Fifth Avenue Collection is a well-known name among the top MLM companies in Australia. The brand supports its stylists with easy-to-use social selling tools, which can easily be achieved through seamless MLM software integration.
Founder: The Butler Family
CEO: Adam Butler
Year Founded: 1988
Company Size: 1,001-5,000 employees
Headquarters: Australia
Popular Products: A Little Luck Ring, All Lined Up Earning, Alternate Edge, Array of Sparkles, Art Deco Bliss, Beautiful Basics, Beautiful Button Earrings, etc.
Global reach: 4 Countries Worldwide
Revenue: $10 Million
| S.No | Company Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Amway | 1959 | 10,001+ employees | $7700 Million |
| 2 | Herbalife | 1980 | 10,001+ employees | $5100 Million |
| 3 | Thermomix | 2001 | 51-200 employees | $3450 Million |
| 4 | Usana | 1992 | 501-1,000 employees | $921 Million |
| 5 | MONAT Global | 2014 | 501-1,000 employees | $700 Million |
| 6 | Arbonne | 1980 | 201-500 employees | $700 Million |
| 7 | New Image International | 1984 | 51-200 employees | $434 Million |
| 8 | Isagenix | 2002 | 501-1,000 employees | $400 Million |
| 9 | Zyia Active | 2017 | 201-500 employees | 64.7 Million |
| 10 | Fifth Avenue Collection | 1988 | 1,001-5,000 employees | 10 Million |
Statistics of MLM Companies in Australia
The direct selling industry in Australia is valued at an estimated $1.7 billion in 2024.
There are currently 97 businesses operating in Australia’s direct selling sector.
The Mix Australia (Thermomix) leads among the MLM companies in Australia, with $144.6 million in revenue (from the Australian market), followed by Amway of Australia, generating $69.4 million in revenue.
Wellness products, including health supplements, weight-management items, and air purifiers, contribute to nearly half of the total revenue generated by MLM companies in Australia.
Is MLM Legal in Australia?
Australia has clear rules when it comes to direct selling and MLM businesses. The top MLM companies in Australia operate within a legal framework designed to protect both distributors and consumers. The Australian Competition and Consumer Commission (ACCC) and the Competition and Consumer Act 2010 regulate the MLM industry, to ensure fair practices.
While MLM is legal in Australia, pyramid schemes are strictly banned. MLM Companies that follow the guidelines laid out by the above-mentioned regulatory bodies can thrive in the Australian market.
Conclusion
As the market keeps evolving, staying ahead can be a challenge. But that’s where Global MLM Software comes in. We offer simple, customizable solutions to help you manage and grow your MLM business. Want to take your MLM venture to new heights? Get in touch with us today.
FAQs
1. What makes the Australian market unique for MLM businesses?
Australia’s entrepreneurial spirit makes it an ideal market for MLMs in Australia. Top MLM companies here thrive by embracing this culture and offering products that align with local values.
2. How important is it for MLM companies in Australia to offer localized products?
Localized products are key for MLMs in Australia to build trust and meet local preferences. MLM companies that tailor their offerings are more likely to succeed in this competitive market.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
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