Germany has always been a powerhouse of MLM in Europe. Clearly, Germany has the potential to thrive in terms of network marketing.
And because of this potential, many MLM companies in Germany were able to set up a good business and earn great profits.
Wondering which are these companies? Don't fret.
In this article, we are going to talk about the top 11 MLM companies in Germany in detail.
This Blog Contains:
Network Marketing Companies in Germany
The list has been framed based on a couple of parameters that vouch for an MLM company's success, such as revenue and company size. Here's the complete list of top network marketing companies in Germany.
1. Vorwerk
Founder: Carl Vorwerk
CEO: Fredrik Lundqvist
Headquarters: Wuppertal, Germany
Year Founded: 1883
Company Size: 10,000+ Employees
Products & Services: Vorwerk is the top German MLM company that develops home appliances. Some of its products include Thermomix TM6, The Nosy Pack - Kobold, and Handheld Vacuum Cleaner - Kobold VC100.
Revenue: $4.1 Billion
Achievements: Vorwerk won the German Design Award For Outstanding Design in 2020
2. Avon
Founder: David H. McConnell
CEO: Kristof Neirynck
Headquarters: USA
Year Founded: 1886
Company Size: 10,000+ Employees
Products & Services: Avon ranks among one of the top network marketing companies in Germany. They deal in a wide range of skincare products globally. They have a collection of trendy products that include Avon Eve Truth EDP, Avon Far Away EDP, Avon Little Black Dress, and much more.
Revenue: $2.77 Billion
Achievements: Avon Philippines won Smart Parenting Awards 2023
3. Mary Kay
Founder: Mary Kay Ash
CEO: Ryan Rogers
Headquarters: Texas, USA
Year Founded: 1963
Company Size: 1,000-5,000 Employees
Products & Services: Mary Kay is a beauty and cosmetics company that has nearly 89 skincare products alone. Botanical Cleansing Effect is one of their premium products.
Revenue: $2.5 Billion
Achievements: The company was awarded America's Best Midsize Employer in 2022
4. PM International
Founder: Rolf Sorg
CEO: Rolf Sorg
Headquarters: Luxembourg
Year Founded: 1993
Company Size: 1,001-5,000 Employees
Products & Services: PM-International is a renowned name for a network marketing company in Germany. This company deals in fitness products.
Revenue: $2.5 Billion
Achievements: PM-International has been awarded "The Company of the Year" by a German trade magazine consecutively for 2 years in 2018 and 2019.
5. Tupperware
Founder: Mr. Earl Tupper
CEO: Miguel Fernandez
Headquarters: Orlando, USA
Year Founded: 1946
Company Size: 10,001+ Employees
Products & Services: Tupperware manufactures kitchen gadgets and appliances worldwide. Their main products include Tupperware Trayam and Go Green Lunch Set.
Revenue: $1.30 Billion
Achievements: Tupperware was the first direct-selling brand to introduce social selling in 2020.
6. Jafra Cosmetics
Founders: Jan Day and Frank
CEO: Mauro Schniedman
Headquarters: USA
Year Founded: 1956
Company Size: 1,000-5,000 Employees
Products & Services: Jafra deals in quality skincare products. This company has a wide range of products, including neck and eye care products. Jafra Skin Anti Chafe Stick is one of their premium products.
Revenue: $1.3 Billion
7. Prowin International
Managing Director: Michael Winter
Headquarters: Germany
Year Founded: 1995
Company Size: 235 Employees
Products & Services: It is a direct sales company that deals with cleaning products, cosmetics, and pet food. The company sells innovative and environmentally friendly cleaning products.
Revenue: $283 Million
8. LR Health & Beauty
Founders: Helmut Spikker, Achim Hickmann
CEO: Dr. Andreas Laabs
Headquarters: Germany
Year Founded: 1985
Company Size: 1,000-5,000 Employees
Products & Services: LR Health and Beauty ranks among the top German direct selling companies that operate in the beauty sector. The company also deals in supplements such as Smooth Cocoa Shake, Soft Vanilla Shake, and even Lovely Coffee Shake.
Revenue: $276.5 million
9. Healy World
Founder: Marcus Schmieke
CEO: Christian Dorner
Headquarters: Germany
Year Founded: 2019
Company Size: 201-500 Employees
Products & Services: Healy World company is a trusted name as an MLM in Germany. This company deals in wellness and fitness services.
Revenue: $130 Million
10. Bofrost
Founder: Josef Boquoi
CEO: Axel Drösser
Headquarters: Germany
Year Founded: 1966
Company Size: 10,001+ Employees
Products & Services: Bofrost manufactures frozen food products and beverages. The company deals in pizzas, vegetables, and even ice cream.
Revenue: $121 Million
11. Heim&Haus
Co-Founder: Rolf-Christian Schommers
CEO: Rolf-Christian Schommers
Headquarters: Germany
Year founded: 1971
Company Size: 1,000-5,000+ Employees
Products & Services: The company deals in some innovative home solutions such as sun protection, energy saving, weather protection, and burglary protection. Their popular products include Awnings, Canopies, and Front doors.
Revenue: $99 Million
Achievements: Hein and Haus received IF Design Award in 2018.
| Sr.no | Company Name | Year Founded | Revenue |
|---|---|---|---|
| 1 | Vorwerk | 1883 | $4.1 Billion |
| 2 | Avon | 1886 | $2.77 Billion |
| 3 | Mary Kay | 1963 | $2.5 Billion |
| 4 | PM International | 1993 | $2.5 Billion |
| 5 | Tupperware | 1946 | $1.30 Billion |
| 6 | Jafra Cosmetics | 1956 | $1.3 Billion |
| 7 | Prowin International | 1995 | $283 Million |
| 8 | LR Health & Beauty | 1985 | $276.5 Million |
| 9 | Healy World | 2019 | $130 Million |
| 10 | Bofrost | 1966 | $121 Million |
| 11 | Heim & Haus | 1971 | $99 Million |
Factors Responsible for the Success of Network Marketing Companies in Germany
For an MLM company to be successful, several factors play a crucial role. Let us take a look at these factors that shaped the success of MLM companies in Germany.
1. Thriving Market
MLM in Germany is a thriving business.There are more than 778,000 IBOs operating in Germany. Hence, direct selling businesses flourished here. This is one of the reasons that adds up to the success of these MLM companies in Germany.
2. Brand Reputation
In a research, more than 38.5 percent of respondents said they trust companies that do the right thing and have a good reputation. For companies like Vowerk and Jafra, initiatives such as environment protection and Women Empowerment, may have played a crucial role in enhancing brand reputation.
3. Customer Loyalty
MLM companies like Tupperware were able to improve their customer retention rate. In fact, Tupperware Brands's Customer Loyalty score was rated highest by customers who have used Tupperware Brands's products/services for 1 to 2 years. (Source). Because of enhanced customer loyalty, companies were able to achieve better results.
For expert insights on fostering customer loyalty, explore our blog discussing Strategies for improving customer loyalty, read our blog: Proven Techniques For Building Customer Loyalty in Direct Selling
3 Reasons to Choose MLM Companies in Germany
There are a number of reasons why you should choose an MLM company. Here are some of them:
1. Ease of Starting Business
Some companies like Tupperware allow you to kickstart your business easily. Whether it is online or offline, they support independent business owners in reaching out to their potential customers with ease. In addition, some direct-selling companies have a regular reward system too, which could support the growth of an MLM business.
2. Earning Potential
As these companies have high revenues, good incentive programs, and a better identity in the MLM market, the IBOs have a chance to earn more. Additionally, the networking and training events sponsored by these organizations could add more to a direct seller's skillset, too.
3. Positive Reviews
For any MLM in Germany, having good reviews is a plus. Companies like Healy World, Herbalife, etc., have earned recommendations from many people who have strengthened their positions. Hence, choosing them would be a wise option.
Conclusion
These are the top 11 MLM companies in Germany based on revenue and achievements. We have done an in-depth analysis of network marketing in Germany with the reasons why the top MLMs have picked a good pace.
It’s clear that the direct selling industry is moving towards data-driven decision-making and automation of daily MLM tasks. And this can be easily done by choosing a Global MLM software that could automate your business tasks and improve your productivity.
FAQs
1. Why Germany is good for MLM business?
The thriving economy and large market size are among the top reasons why direct-selling businesses in Germany perform well.
2. Is MLM legal in Germany?
Yes, MLM is legal in Germany.
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