Greece is famous for its ancient history and beautiful beaches. But it is also emerging as a key player in network marketing. Here, MLM companies are creating exciting opportunities for entrepreneurs looking to build successful MLM businesses. In this article, we will explore the top MLM companies in Greece, and understand some trends shaping the market. Let’s get started!
This Article Contains:
Leading MLM Companies in Greece: A Complete List
Here’s a look at the top MLM companies in Greece for 2025, ranked by their revenue.
1. Amway
Amway MLM company has earned recognition in Greece by bringing a diverse lineup of health, beauty, and home products. It is one of the top MLM companies in Greece and is providing exciting business opportunities to the local population.
-
Founders: Richard DeVos and Jay Van Andel
-
CEO: Michael Nelson
-
Year Founded: 1959
-
Company Size: 10,001+ employees
-
Popular Products: Nutrilite double X, Nutrilite Vitamin B dual action, Xs Sports Twist Tubes, Xs CBD Cream, Artistry Studio, Zen Daze Ahead Facial Oil, Artistry Go Vibrant Matte Lipstick, etc.
-
Global Reach: 100 Countries Worldwide
-
Achievements: April 8th, 2024- Amway named as the #1 Direct selling company in the world by the “Direct Selling News Global”
-
Revenue: $7700 Million
2. Herbalife
Herbalife is a well-known MLM Company in Greece. The brand offers health and wellness products that promote a healthier lifestyle. Herbalife FitClubs are communities that offer locals access to products, nutritional guidance, and a supportive fitness community, with one of the top MLM companies in Greece.
-
Founder: Mark Hughes
-
CEO: Michael O. Johnson
-
Year Founded: 1980
-
Company Size: 10,001+ employees
-
Popular Products: Liftoff MD, Herbalife SKIN MD Collagen Beauty Booster, Formula 3 Cell Activator, Dietary Fat Disrupter, Beverage Mix, High Protein Iced Coffee, etc.
-
Global Reach: 95 Countries Worldwide
-
Achievements: January 11, 2024- Herbalife won two Gold Excellence in Technology Awards from the Brandon Hall Group for its HN Grow Mobile Learning app.
-
Revenue: $5100 Million
3. Forever Living Products
Forever Living MLM Company is another top brand within network marketing in Greece with its range of aloe-based health and beauty products. The brand is empowering Greek entrepreneurs to grow their MLM businesses while promoting natural wellness and a healthy lifestyle!
-
Founder: Rex Maughan
-
CEO: Gregg Maughan
-
Year Founded: 1978
-
Company Size: 201-500 employees
-
Popular Products: Forever Aloe Vera Gel, Forever Bee Polen, Forever Bright Toothgel, Aloe Propolis cream, Aloe Shield deodorant, Forever Freedom-orange flavored Aloe vera gel, Aloe liquid soap, etc.
-
Global Reach: 160 countries worldwide
-
Achievements: 2023- Forever Living Products' signature item, Forever Aloe Vera Gel, received the award for Best Aloe Vera Product at the 2023 Global Green Beauty Awards.
-
Revenue: $1800 Million
4. doTERRA
doTERRA is quickly becoming one of the top MLM companies in Greece, thanks to its amazing range of essential oils that boost wellness. People across Greece love the natural benefits of these products, making doTERRA a go-to for healthier living!
-
Founders: Corey Lindley, Emily Wright, Dr David K. Hill, David Sterling, Greg Cook, Mark Wolfert, and Rob J. Young.
-
CEO: Kirk Jowers
-
Year Founded: 2008
-
Company Size: 1,001-5,000 employees
-
Popular Products: Air-X, AromaTouch, doTERRA Brave, doTERRA Calmer, doTERRA Cheer, Hydrating cream, The MetaPWR System, Daily Vitality Supplement, Dawn Aroma Humidifier, etc.
-
Global Reach: 155 Countries worldwide
-
Achievements: 2024-
- Universal Beauty Awards: doTERRA's Anti-Aging Moisturizer won Gold for Best Essential Oil Product, and the Laluz Diffuser earned Bronze for Best Diffuser.
- Customer Choice Awards: doTERRA's Aromatouch Hand Massage won Best Skin Treatment.
- The Great Wellness Awards: doTERRA's Deep Blue Rub won Best Pain Relief Product. -
Revenue: $1500 Million
5. Yves Rocher
Yves Rocher, another standout name among MLM companies in Greece, is all about beauty with a conscience. It is one of the first European cosmetics companies to stop animal testing. The brand is not only transforming beauty routines but also leading the way in ethical, eco-friendly practices.
-
Founder: Yves Rocher
-
CEO: Jean David Schwartz
-
Year Founded: 1959
-
Company Size: 5,001-10,000 employees
-
Popular Products: Hair Shine Vinegar, Fortifying Shampoo- Density, Intense Regenerating Care, Eau De Parfum Comme Une Evidence, Argan & Rise Petals Hammam Bath & Shower Gel, 48h Non-stop Moisturizing Rich Cream, etc.
-
Global Reach: 90 Countries Worldwide
-
Achievements: 2023 - The Repairing Cica-Cream was honored with the Audience Award in the “Organic Cosmetics” category by Top Sante Magazine
-
Revenue: $1400 Million
6. Avon
Avon is another leading name among the MLM companies in Greece. Its recent initiative for Breast Cancer awareness in Greece has made a powerful impact in the region and has helped the brand increase its reach while sharing a social message.
-
Founder: David H. McConnell
-
CEO: Kristof Neirynck
-
Year Founded: 1886
-
Company Size: 10,001+ employees
-
Popular Products: Fmg Glimmer Always On Point Eyeliner, Isa Knox LXNEW Platinum Sculpting Eye Cream, Anew Vitamin C Nourishing Body Butter, Perfumed Liquid Deodorant, etc.
-
Global Reach: 100 Countries Worldwide
-
Achievements: 2023- Angela Cretu was awarded Best People-Focused CEO of the Year at the HR Excellence Awards 2023.
-
Revenue: $1016 Million.
7. Oriflame
Oriflame is a renowned name among the MLMs in Greece. The company’s innovative skincare and cosmetics offerings have captured the attention of Greek consumers who prioritize quality and sustainability in their beauty routines.
-
Founders: Jonas and Robert af Jochnick
-
CEO: Anna Malmhake
-
Year Founded: 1967
-
Company Size: 5,001-10,000 employees
-
Popular Products: Wellosophy Wellness Pack for Women, Wellosophy Probiotic L. plantarum 299V, Giordani Gold Essenza Parfum, Milk and Honey Gold Nourishing Hand & Body Cream, BeYOUtiful Soap, etc.
-
Global Reach: More than 60 countries worldwide
-
Revenue: $811 Million
8. LR Health & Beauty
LR Health & Beauty is one of the top Aloe Vera MLM companies and is growing fast in network marketing in Greece. The brand has become a trusted name for many in Greece with its focus on natural skincare and wellness.
-
Founder: Achim Hickmann
-
CEO: Dr. Andreas Laabs
-
Year Founded: 1985
-
Company Size: 1,001-5,000 employees
-
Popular Products: LR LIFETAKT Pro 12+, LR LIFETAKT Colostrum Liquid, LR ZEITGARD Signature Flawless Fixing Powder, LR ZEITGARD Signature Silky Liquid Blush, LR Aloe Vera Drinking gels, LR Figuactive Fruity Strawberry Shake, etc.
-
Global Reach: 32 Countries Worldwide
-
Achievements: 2023- LR Health & Beauty’s Zeitgard Pro Cosmetic Device won the German Design Award 2023 in the Bath and Wellness category at a ceremony by the German Design Council.
-
Revenue: $296 Million
9. LiveGood
LiveGood MLM Company is gaining momentum among the MLM companies in Greece. The brand is slowly gaining popularity in the Greek market because it provides exactly what the Greeks are looking for - quality products at great prices!
-
Founder and CEO: Ben Glinsky
-
Year Founded: 2020
-
Company Size: 10,001+ employees
-
Popular Products: BioActive Complete Multi-Vitamin, D3-K2 2000, Ultra Magnesium Complex, Organic Complete Plant Based Protein, Organic Super Greens, Organic Super Reds, etc.
-
Global Reach: 200 Countries worldwide
-
Revenue: $85 Million
10. Livioon
Livioon is turning heads among MLM companies in Greece with its unique blend of wellness and innovation. Livioon is bringing fresh energy to the Greek market and changing the game in network marketing with a fresh range of products specifically catered to the region.
-
Year Founded: 2014
-
Company Size: 10,001+ employees
-
Popular Products: All In One Capsules, Day Face Cream Luminique, Black Toothpaste, Microfibre Make-up remover, Body cream with Hemp oil, Double Orchid Scent Diffuser, Ecological Dish Wash Gel, etc.
-
Global Reach: Poland and some European countries
-
Revenue: $2.1 Million
| S.No | Company Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Amway | 1959 | 10,001+ employees | $7700 Million |
| 2 | Herbalife | 1980 | 10,001+ employees | $5100 Million |
| 3 | Forever Living | 1978 | 201-500 employees | $1800 Million |
| 4 | doTERRA | 2008 | 1,001-5,000 employees | $1500 Million |
| 5 | Yves Rocher | 1959 | 5,001-10,000 employees | $1400 Million |
| 6 | Avon | 1886 | 10,001+ employees | $1016 Million |
| 7 | Oriflame | 1967 | 5,001-10,000 employees | $811 Million |
| 8 | L R Health & Beauty | 1985 | 1,001-5,000 employees | $296 million |
| 9 | LiveGood | 2022 | 10,001+ employees | $85 Million |
| 10 | Livioon | 2014 | 10,001+ employees | $2.1 Million |
Statistics of MLM Companies in Greece
The Direct selling industry in Greece generated about $440.7 Million in 2024. This makes it the 16th largest direct-selling market in Europe.
The Direct Selling industry in Greece comprises 4,991 businesses.
The industry has experienced a compound annual growth rate (CAGR) of 7.9% from 2019 to 2024 and will continue this trend for 5 years.
The Key Trends Shaping Network Marketing In Greece
The MLM scene in Greece is buzzing with change! With health-conscious shoppers, digital-savvy entrepreneurs, and new industry regulations, MLM companies in Greece are changing with time. Some trends will dominate network marketing in Greece, shaping the way distributors sell and customers engage. Let’s take a look at what’s driving the future.
1. Growing Demand for Greek-Origin Wellness Products
Greek consumers take pride in locally sourced, high-quality products, especially in the wellness and beauty sectors. MLM companies in Greece are increasingly incorporating Greek herbs, olive oil-based cosmetics, and natural supplements into their product lines to appeal to this demand. Furthermore, they can use MLM software for health and wellness to manage sales, understand customer needs, and support their distributors efficiently.
2. Digital Transformation and E-Commerce Integration
Traditional in-person sales are being replaced by e-commerce and social media-driven strategies. Network marketing in Greece is seeing a shift towards Instagram, Facebook, and TikTok as key platforms for engagement, product promotions, and live selling. Companies can also adopt MLM eCommerce software to streamline operations, manage orders seamlessly, and create a smooth shopping experience for customers.
3. Growing Appeal of Part-Time Entrepreneurship
With recent economic fluctuations, many Greeks are looking for side income opportunities. MLM Companies in Greece provide a flexible way for individuals to supplement their earnings without major investments. This is attracting a growing number of part-time distributors.
4. Increased Cross-Border Expansion
Many MLM companies in Greece are looking to expand their businesses by entering international markets, particularly within the EU and Balkans. The rise of digital platforms and expert solutions like direct selling software has made it easier for Greek distributors to build global teams and operate beyond national borders.
5. Stricter Regulatory Oversight on MLM Operations
Greek authorities are paying closer attention to MLM structures to distinguish legitimate businesses from pyramid schemes. As network marketing in Greece continues to grow, companies are prioritizing transparent compensation plans, compliance with the EU, and ethical selling. This will help them build trust with both customers and regulators and ensure sustained success in the market.
Conclusion
As network marketing in Greece continues to evolve, the businesses that stay ahead by embracing innovation, transparency, and ethical practices are the ones that will thrive. MLM in Greece is just getting started! If you are looking for an All-in-one solution to scale growth, and streamline operations of your MLM business, Global MLM Software. is the perfect choice. Let’s connect and explore how it can elevate your MLM business!
FAQs
1. What are the legal requirements for running an MLM company in Greece?
All MLM companies in Greece must ensure compliance with both local Greek laws and EU regulations, particularly those concerning consumer protection and pyramid schemes. Make sure to have a clear, transparent compensation plan and register your business with the proper authorities to avoid any legal issues down the road.
2. How can I stay ahead of the competition in Greece’s MLM market?
To stay ahead of the competition in MLM companies in Greece, focus on offering top-quality products, transparent compensation plans, and strong support for your network. Embracing digital tools like MLM software, social media automation tools, and AI-driven analytics, along with maintaining a solid online presence is also key to scaling your business and keeping your team engaged.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
Comments
Leave a Reply
Your email address will not be published. Required fields are marked *