The MLM industry in Malaysia was once dominated by traditional door-to-door sales and word-of-mouth marketing. However, it is powered by social commerce, digital automation, and shifting consumer preferences today. In a market where brands are embracing e-commerce, influencer marketing, and ethical business models, some of the top MLM Companies in Malaysia are redefining success in direct selling.
This Article Contains:
List of MLM Companies in Malaysia
This list of MLM companies in Malaysia showcases the key players shaping the direct selling industry with innovative marketing strategies, strong networks, and market-leading products. They are ranked based on their revenue.
1. Mary Kay
Mary Kay MLM Company is thriving in Malaysia’s booming cosmetics market, where the demand for premium skincare and makeup products continues to grow. The brand resonates with beauty enthusiasts with its science-backed formulations and commitment to quality.
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Founder: Mary Kay Ash
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CEO: Ryan Rogers
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Year Founded: 1963
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Company size: 1,000-5,000 employees
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Headquarters: USA
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Popular Products: Mary Kay Oil-Free Eye Make-Up Remover, Mary Kay Semi-Matte Lipstick, LumiVie Intensive Serum, Botanical Effects Cleanse Fromula 2, Mary Kay Foundation Primer Sunscreen SPF 15, TimeWise Repair Volu-Firm Foaming Cleanser, etc.
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Global reach: 40 Countries Worldwide
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Revenue: $1800 Million
2. Forever Living Products
Forever Living Products MLM Company has been a key player in Malaysia’s wellness industry, bringing decades of expertise in aloe vera-based health and beauty solutions. The company operates with a vertically integrated model and controls everything from cultivation to production in-house, to maintain the highest levels of quality.
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Founder: Rex Maughan
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CEO: Gregg Maughan
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Year Founded: 1978
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Company size: 201-500 employees
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Headquarters: USA
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Popular Products: Forever Aloe Vera Gel, Forever Bee Polen, Forever Bright Toothgel, Aloe Propolis cream, Aloe Shield deodorant, Forever Freedom-orange flavored Aloe vera gel, Aloe liquid soap, etc.
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Global reach: 160 countries worldwide
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Achievements:
2023- Forever Living Products' signature item, Forever Aloe Vera Gel, received the award for Best Aloe Vera Product at the 2023 Global Green Beauty Awards.
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Revenue: $1800 Million
3. Nu Skin
Nu Skin is a top MLM company in Malaysia that brings the latest global innovations in beauty and wellness. This Skincare MLM has built a strong presence in Malaysia by combining cutting-edge technology with personalized solutions to meet the needs of local consumers.
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Founders: Blake Roney and Sandie N.Tillotson
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CEO: Ryan Napierski
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Year Founded: 1984
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Company size: 1,000-5,000 employees
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Headquarters: USA
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Popular Products: ageLOC LumiSpa iO, Nutricentials Complexion Protection, ageLOC Dermatic Effects Body Contouring Lotion, AP 24 Whitening Fluoride Toothpaste, etc.
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Global reach: 50 Countries worldwide
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Achievements:
In January 2024, the Nu Colour Lash + Brow Serum earned Silver in both the "Best New Product of the Year" and "Consumer Product of the Year" categories at the 2023 Best in Biz Awards (North America).
By December 2024, Nu Skin had secured eight product awards at the 2024 Global Beauty and Wellness Awards. That same month, the ageLOC WellSpa iO received the prestigious "Good Design Award 2024 - Personal Products" from The Chicago Athenaeum.
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Revenue : $1730 Million
4. QNet
QNet is a well-known direct-selling company in Malaysia that offers a range of wellness, beauty, and lifestyle products. The company operated on an e-commerce business model and recently celebrated 25 years of operations in the region.
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Founder: Joseph Bismark and Vijay Eswaran
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CEO: Malou Caluza
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Year Founded: 1998
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Company size: 501-1,000 employees
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Headquarters: Hong Kong
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Popular Products: HomePure Nova Water Purifier, HomePure Zayn Air Purifier, Amezcua Bio Disc 3, Physio Radiance Gentle Foaming Cleanser, Edg3 Plus supplements, Belite 123 Weight Management Formula, Kenta Natural Food Formula, etc.
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Global reach: 100 Countries Worldwide
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Revenue: $520 Million
5. Cosway
Cosway is a well-established name in Malaysia’s direct-selling industry, offering a wide range of health, beauty, and household products. Cosway is known as one of Amway's top competitors in Malaysia because of its extensive product catalog, strong brand loyalty, and similar focus on high-quality wellness solutions.
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Founder: Al Chuah Choong Heong
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CEO: Dr Alice Lee
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Year Founded: 1979
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Company size: 201-500 employees
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Headquarters: Malaysia
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Popular Products: PowerConcentrated Floor Cleaner, PowerMax Kitchen Cleaner, Smart Fitness X device, Oriyen Pei Pa Koa Herbal Candies, Nn Plant-Based High Protein, L’elan vital Sleep Moisturizing Body Cream, Miyami White Two Way Foundation, etc.
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Global reach: 18 Countries Worldwide
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Revenue: $350 Million
6. Elken
Elken is one of the top MLM companies in Malaysia that offers everything from water purification systems to skincare and nutritional supplements. The brand is known for its commitment to "Building a Better Life" by integrating innovative health solutions with a strong community-driven approach.
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Founder: AK Tan
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CEO: Falko Leonhardt
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Year Founded: 1995
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Company size: 101-1,000 employees
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Headquarters: Malaysia
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Popular Products: Bio Pure water purifier DXN Spirulina, Elken Spirulina, and Fujita Lactose-S, etc.
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Global reach: 9 countries around the world
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Revenue: $200 Million
7. Gano Excel
Gano Excel is a pioneer in the ganoderma-based wellness industry and is recognized as one of the best MLM companies in Malaysia. The brand offers coffee, supplements, and personal care products infused with the benefits of the Reishi mushroom. The company continues to promote holistic health with its strong research foundation and global presence.
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Founders: Mr. Leow Soon Seng, Mr. Ooi Kheng Seng & Mr Lew Soon Kiak
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CEO: Mr. Lew Soon Kiak
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Year Founded: 1983
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Company size: 51-200 employees
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Headquarters: Malaysia
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Popular Products: GanoCafe Tongkat Ali Energizing Coffee, Rooibos Tea, GanoFresh Toothpaste, GanoDaily Sense Soap, Spirit Ganoderma Daily Food Supplement, Mind Excellium, etc.
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Global reach: 65 Countries Worldwide
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Revenue: $178 Million
8. PhytoScience
Phyto Science stands out in multi-level marketing Malaysia with its innovative stem cell-based wellness products. At the heart of its success is the powerful Quadripartite P-System, designed to deliver remarkable transformations in health and beauty.
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Founders: The Late Tan Sri Lai Teck Peng and Puan Sri Datin Sri Ela Tan
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CEO: Datuk Willy Toh Soon Thye
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Year Founded: 2012
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Company size: 1001 to 5000 Employees
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Headquarters: Malaysia
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Popular Products: Crystal Cell, Double Stem Cell, Snowphyll Forte, Actual+, IIq Plus, Nulite, Nuforte, Nufitte, NuFemme, Triple Stemcell H2O Moisturizer, Triple StemCell Miracle Intense Essence, etc.
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Global reach: 15 Countries Worldwide
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Revenue: $150 Million
9. Sahajidah Hai-O
Sahajidah Hai-O is another one of the top MLM companies in Malaysia that offers wellness and lifestyle products. It was among the first to receive a Direct Selling License from the Direct Selling Association of Malaysia in 1994.
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Founder: Mr Tan Kai Hee
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Managing Director: Tan Keng Kang
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Year Founded: 1992
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Company size: 51-200 employees
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Headquarters: Malaysia
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Popular Products: Min Kaffe, Sahajidah Garam Buluh Cooking Salt, D’Chef Coconut Cream, Marine Essential Beauty Bar, Marine Essence Toothpaste, Infinence Hydrating Duo Cleansing Mousse, Alfalfa Concentrate, Infinence Shoe Aliz, etc.
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Global reach: Malaysia, Indonesia, Singapore, and Brunei
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Revenue: $91 MIllion
10. Edmark
Edmark is a global wellness brand known for its health supplements, weight management products, and household essentials. It follows a unique “Four Pillars of Success” philosophy, focusing on gratitude, abundance, love, and compassion to drive both business and personal growth.
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Founder: Mr. Sam Low Ban Chai
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CEO: Philip Lim
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Year Founded: 1984
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Company size: 1,001-5,000 employees
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Headquarters: Philippines
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Popular Products: Edmark Splina Chlorophyll Soap, Bio-Elixir Soya Drink, CoCollagen, Bubble- C, Edcare Face Scrub, Rose Water Mist, etc.
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Global reach: 25 Countries worldwide
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Revenue: $52 Million
11. Destina 1
Destina 1 International stands out within the MLM Malaysia landscape with its focus on advanced biotechnology and holistic wellness. The company combines science-driven health solutions with a business model designed for financial empowerment and personal development.
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Founders: Dato’ Sri Dr. Barani Karunakaran and Prof Dr. Karunakaran Dsamy
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CEO: Dato’ Sri Dr. Barani Karunakaran
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Year Founded: 2012
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Company size: 51-200 employees
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Headquarters: Malaysia
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Popular Products: Uniwave Scalarvia by Quantes Technology, Uniwave Energized alkaline Water filer, Radiant Stainless Steel Crystal Bracelet, Titanium Crystal Wave Bracelet, etc.
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Global reach: 80 Countries Worldwide
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Revenue: $36 Million
| S.No | Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Mary Kay | 1963 | 1,001-5,000 employees | $1800 Million |
| 2 | Forever Living Products | 1978 | 201-500 employees | $1800 Million |
| 3 | Nu Skin | 1984 | 1,000-5,000 employees | $1730 Million |
| 4 | QNet | 1998 | 501-1,000 employees | $520 Million |
| 5 | Cosway | 1979 | 201-500 employees | $350 Million |
| 6 | Elken | 1995 | 101-1,000 employees | $200 Million |
| 7 | Gano Excel | 1983 | 51-200 employees | $178 Million |
| 8 | PhytoScience | 2012 | 1001 to 5000 Employees | $150 Million |
| 9 | Sahajidah Hai-O | 1992 | 51-200 employees | $91 Million |
| 10 | Edmark | 1984 | 1,001-5,000 employees | $52 Million |
| 11 | Destina1 | 2012 | 51-200 employees | $36 Million |
Is the Pyramid Scheme Illegal in Malaysia?
Yes, pyramid schemes are illegal in Malaysia under the Direct Sales and Anti-Pyramid Scheme Act of 1993. The Act strictly prohibits any scheme where earnings are based on recruitment rather than actual product sales.
The Malaysian government strictly enforces this law to protect consumers and ensure that MLM Malaysia operates within ethical business practices. Anyone found running or promoting a pyramid scheme can face heavy fines and legal action.
Statistics of MLM Industry in Malaysia
According to Statistica, Malaysia ranks 6th globally in direct selling, with a market size of $9.5 billion.
In 2023, Malaysia's direct selling sales accounted for 2.3% of the country's GDP.
The MLM Malaysia space engaged approximately 8.02 million independent representatives in 2023. Out of this, women comprised 63% of the workforce.
The wellness category leads the MLM Malaysia market, comprising over 50% of total direct-selling sales in Malaysia.
How to Register an MLM Company in Malaysia
Registering an MLM company in Malaysia requires navigating a structured regulatory process, such as obtaining licenses and trade certifications from the appropriate authorities. Below is the breakdown of the key steps to follow for the legal establishment of MLM companies in Malaysia.
1. Business Entity Registration
You need to register as a Private Limited Company (Sdn. Bhd.) with the Companies Commission of Malaysia (SSM). Also, you need to ensure a minimum paid-up capital of RM 1.5 Million for local companies and RM5 Million for foreign-owned businesses.
2. Regulatory Approvals
Next, obtain the necessary certifications based on your product type, like:
Health Supplements & Traditional Medicines – Notification from National Pharmaceutical Regulatory Agency (NPRA)
Cosmetics & Skincare – Notification from National Pharmaceutical Regulatory Agency (NPRA)
Food & Beverages – Ministry of Health (MOH) compliance
Halal Products – Department of Islamic Development Malaysia (JAKIM)
3. Direct Selling License (AJL)
After steps 1 & 2, you should apply for the Direct Selling License (AJL) through the Ministry of Domestic Trade and Cost of Living (KPDN). Submit business model details, compensation plans, list of products, product approvals, and a security deposit of up to RM250,000.
4. Tax & Compliance Registration
Registering for Sales and Service Tax (SST), Employment Provident Fund (EPF), and Social Security (SOCSO) is essential for compliance with Malaysian tax and labor laws. While SST applies if your company's taxable sales exceed RM500,000 annually, EPF and SOCSO are mandatory. These registrations help your MLM business operate legally. A reliable direct-selling software will also help you stay compliant with your taxes.
What is the Direct Selling Act in Malaysia?
The Direct Selling Act is legally known as the Direct Sales and Anti-Pyramid Scheme Act 1993. It is the Malaysian law that governs direct selling activities and prohibits pyramid schemes. It establishes a legal framework for licensing, operational conduct, and consumer protection within the direct selling industry. Some key aspects of the act include:
Licensing Requirements: All MLM companies in Malaysia must obtain a valid license from the Ministry of Domestic Trade and Consumer Affairs before commencing operations.
Prohibition of Pyramid Schemes: The Act strictly forbids any form of pyramid scheme or similar arrangements to ensure that all businesses within multi-level marketing Malaysia operate legitimate business models.
Cooling-Off Period: Consumers are granted a specific period to reconsider their purchase decisions. This is done to enhance consumer protection in MLM Malaysia.
Contractual Obligations: The Act sets clear rules for direct selling contracts to make sure everything is fair and transparent between MLM companies and their distributors. This helps prevent misunderstandings and protects both parties.
Conclusion
MLM Malaysia is evolving rapidly, and staying competitive requires more than just ambition. It depends on precision, adaptability, and the right software technology. With shifting regulations and changing consumer behaviors, having a robust software system in place is essential.
With Global MLM Software, you gain the expert-driven solutions needed to run, manage, and scale your MLM business. Whether you are optimizing your compensation plan, simplifying compliance, or enhancing distributor engagement, we have got you covered. Contact us today to build a future-ready MLM business.
FAQs
1. How does Malaysia’s Tax System impact MLM Companies and their distributors?
MLM Companies in Malaysia have to follow corporate tax rules, and distributors need to pay income tax on what they earn. It is important to know about GST, tax rates, and possible deductions to stay legal while maximizing profits.
2. How can an MLM company in Malaysia expand to other Southeast Asian markets?
Southeast Asia is a goldmine for MLM growth, but each country has its own regulations and business culture. The key is to start with strong local partnerships, understand market-specific compliance, and use digital strategies to scale across borders.
3. Are there any government grants or incentives for MLM Companies in Malaysia?
Yes, Malaysia offers various SME grants and business incentives for MLM companies. However, they must meet specific eligibility criteria. Programs like the SME Digitalisation Grant or government-backed business development funds can help with the digital transformation and expansion of MLM Businesses.
Disclaimer: Global MLM Software do not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
References
Statistica
World of Direct Selling
World Federation of Direct Selling Association
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