The direct selling industry has a long history in Thailand. It started when international brands like Amway and Avon expanded into the country. But as the demand for high-quality yet affordable wellness and skincare products grew among Thailand’s middle class, the direct-selling model quickly took off.
Over time, local brands such as BetterWay (Mistine) joined the scene and turned the direct sales industry into a major force. Today, it enjoys a significant market presence in the country. In this article, we will look at the top MLM companies in Thailand that have shaped the market, earned consumer loyalty, and continue to lead in this fast-growing industry.
This Article Contains:
Complete Directory of Leading 46 Direct-Selling Companies in Thailand
Below is a comprehensive overview of the top brands that operate under the direct sales model in Thailand. These companies were selected based on their popularity, market presence, product ranges, and consumer trust. They are listed based on their 2024 revenue, sourced from Business for Home.
| Sl No | Company Name | Founder | CEO | Year Founded | Headquarters | Product categories | USP | Awards/ Achievements | Growth Rate | Revenue |
|---|
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
Featured Direct-Selling Companies in Thailand
In this section, we have selected the two best direct selling brands in Thailand. Let’s look at their popular products and compensation plan in detail.
1. DXN Global
DXN is a Malaysian direct sales brand known for its unique “One World One Market” approach. This herbal wellness brand’s range of ganoderma-infused wellness products has a significant following in Thailand as well.
Popular Products
Reishi Gano capsules: Contain processed Ganoderma mushroom extracts.
DXN Spirulina tablets: Provide plant-based nutrients, including protein and chlorophyll, commonly used to supplement daily nutrition.
DXN Bee pollen tablets: Feature bee-derived pollen granules, often taken as a natural nutrition source to complement a balanced diet.
Compensation Plan
The DXN compensation model is based on the breakaway MLM plan, with 23 ranks starting from the Distributor level to the Crown ambassador level. Each title has run advancement criteria.
MLM commissions start from 15% on retail purchases.
Distributors who maintain a minimum of 100 Personal volume points in a month qualify for a group bonus based on the sales volume. This bonus starts from 6% for 100 PV and increases up to 21% for PV more than 4,500.
Other bonuses include the star group bonus for qualifying Star Agents with a minimum PV of 300.
Star agents are also eligible for 5 levels of development bonuses on their team’s sale volume. The bonuses start from 5% at 1 level and decrease to 1% for the 5th level.
Qualified star diamond leaders above also qualify for the international profit sharing bonus of 2% of the entire company’s sales volume.
2. Betterway (Thailand)
Better Way (Thailand) is one of the most prominent direct-selling companies in Thailand. It is widely recognized for its flagship cosmetics brand, Mistine. It was the first company in Thailand to adopt the direct selling strategy and quickly turned into a legacy Thai beauty brand.
Today, the company operates one of the largest warehouses in Asia, handling nearly 10,000 products under the Mistine umbrella.
Popular Products
Mistine Aqua Base Ultra Protection Hydrating Face & Body Sunscreen: A face and body sunscreen formulated for everyday use, featuring a lightweight texture and hydration-focused base.
Mistine Matte 7 Light Air Cushion Foundation: A cushion-format foundation designed with a matte finish concept and offered in a portable compact.
Mistine Swatch Me Blusher: A powder blush product available in multiple shades.
Compensation Plan
Betterway employs a simple, single-level direct selling structure to sell its products.
Under this model, salespersons earn 25-30% retail commissions on every customer order.
Each salesperson is assigned to a district manager who provides sales training and guidance.
District managers receive a fixed salary plus commissions based on their team’s sales performance.
Salespeople can be promoted to district manager after meeting required recruitment and sales volume targets within a set timeframe.
The company also offers life insurance benefits for sales representatives, with coverage of up to USD $50,000.
Non-monetary rewards include crystal trophies, recognition in the Hall of Fame, and prizes such as gold necklaces for achieving certain sales targets.
Overview of the Leading 4 MLM Companies in Thailand
This table highlights the top brands in Thailand that operate under the multilevel marketing model. These companies were selected based on factors like brand reputation, product quality, market presence, consumer demand, and long-term performance. They are listed based on their 2024 revenue, sourced from Business for Home
| Sl No | Company Name | Founder | CEO | Year founded | Headquarters | Product categories | USP | Awards/ Achievements | Growth Rate | Revenue |
|---|---|---|---|---|---|---|---|---|---|---|
| 47 | Atomy | Han-Gill Park | Han-Gill Park (Chairman) | 2009 | Gongju-si, Chungcheongnam-do, South Korea. | -Health supplements -Cosmetics -Home care -Personal care |
Korean beauty & wellness brand built on absolute quality at an absolute price. | The “Absolute CellActive™ Skincare” line won the King Sejong Award in 2024. | 7% | $1.8 billion |
| 48 | Lifewave | David Schmidt | David Schmidt | 2002 | Utah, USA. | -Wellness patches -Nutritional supplements -Wearable wellness products |
Advanced non-invasive phototherapy-driven wellness solutions. | Awarded the Bravo Growth Award 2024 by Direct Selling News, listed as #32 in its Global 100. | 50% | $555 million |
| 49 | Cosway | Chuah Choong Heong | Chuah Choong Heong (chairman) | 1979 | Kuala Lumpur | -Wellness -Skincare -Personal care -Household -Home living |
Malaysia’s multi-category innovator in quality daily essentials. | N/A | 0% | $350 million |
| 50 | Greenway global | Leonid Morgunov | Svetlana Semenova | 2017 | Novosibirsk, Russia. | -Eco-friendly home care -Personal care -Wellness |
Eco-driven home and wellness solutions for conscious living. | Greenway Global was named a 2025 winner at the Green World Awards. | 6% | $326 million |
Disclaimer: The revenue figures and company data mentioned in this article are based on the latest available sources at the time of writing. These numbers may change over time due to market updates, business performance, or revisions from the original source.
Featured Company Profile of the Leading MLM Company in Thailand.
Among the many strong MLM brands in Thailand, this company stands out for its product quality, market influence, and consistent growth. Below, we take a closer look at popular products and the compensation plan.
1. Cosway
Cosway is a multi-category MLM company in Thailand. It operates under the Berjaya Corporation Berhad group and offers over 2500 active consumer products under 10 categories. The company has recently undergone rebranding and modernization strategies to keep up with modern consumers.
Popular Products
NN Liquid Chlorophyll: A liquid supplement formulated with chlorophyll, typically used as a dietary addition based on plant-derived ingredients
LV Age Defence Sunscreen Lotion: A facial sunscreen lotion designed to provide UV protection.
Hexagon Water Filtration System: A household water-filtration unit developed to treat tap water for everyday domestic use.
Compensation Plan
Products are labeled under 4 categories,
N and T category products carry 30 SV for sales of RM 100.
P category products carry 25 SV for sales of RM 100.
S category products carry 10 SV for sales of RM 100.
Minimum 50 QV is required to unlock all bonuses and incentives.
Silver bonus is the main bonus tied directly to sales volume in each branch.
The gold bonus is the additional performance incentive for growing larger team volumes.
Together, they create a tiered earning potential, increasing as branch sales rise.
Direct Selling Market Thailand Statistics
According to the latest report from the World Federation of Direct Selling Associations, Thailand ranks #15 among the world’s top direct-selling markets, generating USD 2.161 billion in sales in 2023.
Thailand also falls within the high-penetration zone, with direct selling contributing 0.420% of the country’s GDP.
More than 11 million independent representatives participate in the industry, with women making up approximately 73% of the sales force.
Among the MLM product categories in Thailand, Wellness products lead the market, accounting for over 53% of total direct-selling revenue, followed by cosmetics and personal care at 25%.
Multi Level Marketing in Thailand: Opportunities Ahead
In this list of the top MLM companies in Thailand, you’ll find both legacy names and rising newcomers, international leaders and homegrown brands growing side-by-side.
This means that there is plenty of opportunity in this space. However, as trends shift and customers become more digital-savvy, MLM brands must stay transparent, supportive, and product-focused to build lasting trust and remain competitive.
As for distributors looking to build a sustainable business, choosing companies with strong product quality, ethical practices, and long-term brand vision makes all the difference.
Shabana is a dynamic writer and strategist with profound expertise in network marketing. Her sharp analysis of industry trends and exceptional ability to distill complex concepts into clear, actionable insights make her content invaluable for professionals at every level. Through her writing, she empowers readers to navigate the evolving landscape of relationship-driven sales with confidence and integrity. Blending data-driven strategies with human-centric principles, Shabana provides a unique perspective that helps businesses thrive while maintaining authentic connections.
FAQs
1. Why are MLM businesses booming in Thailand?
MLM businesses in Thailand are booming because consumers trust personal recommendations and enjoy trying wellness and beauty products from familiar brands. The model also appeals to people looking for flexible earning opportunities and community-based business support.
2. Is MLM legal in Thailand?
Yes, MLM is legal in Thailand, but companies have to follow regulations set by the Office of the Consumer Protection Board and also the Direct Selling Association of Thailand.
3. How to choose the right MLM company in Thailand?
Legitimate MLM companies in Thailand strongly focus on product sales rather than recruitment and have clear compensation policies in place. So, look for companies that offer high-quality products and comprehensive MLM training and support.
4. What are the benefits of joining an MLM company in Thailand?
Joining MLM in Thailand can offer flexible income, personal development, and access to popular beauty and wellness products at member pricing. Many people also join MLM business opportunities in Thailand for the social aspect and supportive community environment.
5. What are the risks and considerations of joining an MLM company in Thailand?
Success in MLM takes time, consistent efforts, and strong sales skills. It’s important to understand that not everyone earns a full-time income. Be conscious of unrealistic earning promises and choose MLM companies that operate under the Thai direct selling regulations.
6. What are the future trends in the Thailand MLM industry?
The Thailand MLM market in 2025 will see a shift towards digital selling and influencer marketing. The Health and Wellness MLM category will remain popular, and there will be demand for more ethical, product-driven MLM models.
7. Which international MLM companies have a significant presence in Thailand?
Major global MLM companies in Thailand include Amway, Avon, Herbalife, Nu Skin, Oriflame, and DXN. These companies have strong local distribution networks, loyal customer bases, and long-standing reputations in the market.
8. Do local and international MLM companies operate in Thailand?
Yes, the MLM industry in Thailand is a mix of strong homegrown direct selling brands like Mistine and international leaders like Amway, Herbalife, and Oriflame. Both groups contribute to a diverse and competitive MLM market.
References
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Direct Selling Association of Thailand
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World Federation of Direct Selling Associations
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Business for Home
Disclaimer: Global MLM Software does not endorse any companies or products mentioned in this article. The content is derived from publicly available resources and does not favor any specific organizations, individuals or products.
