The global skincare market is driven by a surge in the demand for skincare products. And the best part? This booming market offers high-profit margins, too, which is why this industry has attracted many people across the globe.
Now, sit back and think, what if the direct selling model touches this market? Well, the idea of MLM Skin Care companies emerges.
MLM in the skincare industry refers to the business model where skincare products are directly sold to the end customers. Some multi level skin care companies have been able to use this model to their advantage and earn a good sum of money as well.
In this article, we are going to talk about top MLM skin care companies in detail.
This Article Contains:
Skin Care Network Marketing Companies
As global revenue and company’s achievements can be two of the main parameters to evaluate a company's success, we have considered them while framing our list of the top 11 mlm skin care companies.
1. Amway
Amway is an internationally recognized health and wellness MLM brand that has premium skin care products. It operates with IBOs (independent business owners) across the globe.
Founders: Richard M. DeVos & Jay Van Andel
CEO: Milind Pant
Headquarters: USA
Year Founded: 1959
Company Size: 10,000+ employees
Products & Services: Amway is the number 1 direct selling skincare company. Some of its skincare products include AMWAY G & H body wash gel and Amway G&H Refresh+ Lotion & Body Wash Gel.
Revenue: $8.1 Billion
Website: www.amway.com
Achievements
The company was recognized among India's 30 Best Workplaces in Manufacturing 2021.
2. Herbalife
Herbalife Nutrition is a company for fitness and wellness related products. This company operates in more than 90 countries.
Founder: Mark Hughes
CEO: Michael Johnson
Headquarters: USA
Year Founded: 1980
Company Size: 10,000+ employees
Products & Services: Herbalife grabs the top spots in the list of skin care MLM companies. Some premium skincare products of this company include HN-Skin Booster.
Revenue: $5.02 Billion
Website: www.herbalife.com
Achievements
Herbalife Wins Two Gold Excellence Awards for Providing Best-In-Class Education and Tools to Help Its Independent Distributors Grow Their Businesses.
3. Forever Living
Forever Living Products mostly focuses on the Aloe-Vera based products, used in both wellness and skincare.
Founder: Rex Maughan
CEO:Rex Maughan
Headquarters: USA
Year Founded: 1978
Company Size: 10,000+ employees
Products & Services: It is yet another beauty MLM company that deals in premium products like aloe bio-cellulose masks and Deep Moisturizing Creams.
Revenue: $4.45 Billion
Website: www.foreverknowledge.info
Achievements
Forever Living Products is the winner of the Best Daily Exfoliator category (Woman & Home Beauty Awards 2021).
4. Melaleuca
Melaleuca is a brand that focuses its business processes on wellness and shopping categories.
Founder: Frank VanderSloot
CEO: Frank VanderSloot
Headquarters: USA
Year Founded: 1985
Company Size: 1,001-5,000 employees
Products & Services: Associated with wellness and skin care-related products, this company is one of the top skincare MLMs. They manufacture premium skincare products such as Sei Bella The Basic Collection Skin Care Bundle and Sei Bella Deep Marine Essential Bundle.
Revenue: $2 Billion
Website: www.melaleuca.com
Achievements
The company received BBB's Torch Award.
5. NuSkin
It is a personal care product company that provides innovative anti-aging solutions.
Founders: Blake Roney & Sandie Tillotson
CEO: Ryan Napierski
Headquarters: USA
Year Founded: 1989
Company Size: 1000-5000 employees
Products & Services: Nu Skin specializes in cosmetic direct selling for personal care products. The products like ageLOC Rose Gold LumiSpa® iO + Cleanser are some of their bestsellers.
Revenue: $1.9 Billion
Website: www.nuskin.com
Achievements
NU skin's app received the Silver level winner title of "Most Innovative App of the Year.
6. doTerra
doTerra’s mainly deals in essential oils. They have a wide range of anti-aging products as well.
Founders: David Stirling, Gregory P. Cook, Corey B. Lindley, Emily Wright, Dr David K. Hill, Mark A. Wolfert & Robert J. Young
CEO: Kirk Jowers
Headquarters: USA
Year Founded: 2008
Company Size: 1,000-5,000 employees
Products & Services: doTERRA is a cosmetic MLM company that has impressive skincare products such as Anti-Aging Eye Cream, Anti-Aging Moisturizer, Brightening Gel and many more.
Revenue: $1,500 Million
Website: www.doterra.com
Achievements
In the Universal Beauty Awards 2024, doTerra's Laluz Diffuser was awarded a Bronze medal.
7. Isagenix
Though Isagenix mainly deals in weight loss solutions, it also has a premium range of skincare and cosmetic products.
Founders: Jim Coover & Kathy Coover.
CEO: Sharron Walsh
Headquarters: USA
Year Founded: 2002
Company Size: 501-1000 employees
Products & Services: This company mainly deals in weight management and beauty products. Their skincare product range includes Hydrate, Hair Revival and Collagen Elixir .
Revenue: $958 Million
Website: www.isagenix.com
Achievements
The company received Az Business Angels Awards.
8. Mary Kay
Mary Kay is one of the oldest Skin Care and Color Cosmetics brands that exist in the market. It has premium healthcare products.
Founder: Mary Kay Ash
CEO: Ryan Rogers
Headquarters: USA
Year Founded: 1963
Company Size: 5,000 employees
Products & Services: This is one of the best MLM skin care companies that deals with skin-safe products. Mary Kay® Hydrating Regimen and Limited-Edition† Mary Kay® Matte Liquid Lipstick are examples of their products.
Revenue: $630 Million
Website: www.marykay.com
Achievements
Mary Kay's Waterproof Eyeliner has been voted as the Allure Best of Beauty Award for Best Black Pencil Liner.
9. Younique
It is yet another MLM skin care company that deals in products made for women.
Founders: Derek Maxfield, Melanie Huscroft and Shelaine Huscroft
CEO: Derek Maxfield
Headquarters: USA
Year Founded:2012
Company Size: 501-1,000 employees
Products & Services: It is one of the new MLM skin care companies that has achieved success in the market. Its main products include Younique Quadra, Moodstruck Epic and GlowPlexion.
Revenue: $128.80 Million
Website: www.youniqueproducts.com
10. Arbonne International
Arbonne International is a cosmetic company based in the USA, it deals in top-notch skincare solutions to its customers.
Founder: Petter Mørck
CEO: Jennifer Orlando
Headquarters: USA
Year Founded: 1980
Company Size: 201-500 employees
Products & Services: The company is one of the leading MLMs that provide products relating to healthy living. Within the context of skincare, they offer Sets, Cleansers, Toners, Serums / essences and much more.
Revenue: $245 Million
Website: www.arbonne.com
11. Jeunesse Global
Jeunesse is an award-winning MLM company. It is known for its revolutionary products in the skin care industry.
Founders: Randy Ray and Wendy Lewis
CEO: Jason Borné
Headquarters: USA
Year Founded: 2009
Company Size: 201-500 employees
Products & Services: This skincare brand ranks among direct-selling skin care companies. Their main products are personal care and wellness, including Finti Skin and Naara.
Revenue: $83.4 Million
Website: www.jeunesseglobal.com
Achievements
Jeunesse has ranked among the Top 20 companies on the Direct Selling News Global 100 list since 2016.
| Sr No. | Name | Year Founded | Company Size | Revenue |
|---|---|---|---|---|
| 1 | Amway | 1959 | 10,000+ employees | $8.1 Billion |
| 2 | Herbalife | 1980 | 10,000+ employees | $5.02 Billion |
| 3 | Forever Living | 1978 | 10,000+ employees | $4.45 Billion |
| 4 | Melaleuca | 1985 | 1,001-5,000 employees | $2 Billion |
| 5 | Nu Skin | 1989 | 1,000-5,000 employees | $1.9 Billion |
| 6 | doTerra | 2008 | 1,000-5,000 employees | $1,800 Million |
| 7 | Isagenix | 2002 | 5001-1.000 employees | $958 Million |
| 8 | Mary Kay | 1963 | 5,000 employees | $630 Million |
| 9 | Younique | 2012 | 501-1,000 employees | $128.80 Million |
| 10 | Arbonne International | 1980 | 201-500 employees | $245 Million |
| 11 | Jeunesse Global | 2009 | 201-500 employees | $83.4 Million |
Factors Responsible for the Success of Network Marketing Skin Care Companies
1. Influencer Marketing
The use of creative and valuable content could be considered one of the reasons why these MLMs have achieved high revenues. Plus, companies like Amway partnered with influencers and celebrities like Adam Gilchrist and Liu Xiang to promote their products.
2. Quality Products
Most of the top MLM skincare brands ensured the usage of high-quality products to gain followers in the market and expand their network. This could be one of the reasons why these companies succeeded in establishing themselves in the skincare industry.
3. E-Commerce
Global companies like Amway used technology for data analytics and leveraged Localized Content and Multi-Language Support. This helped them create a global e-commerce platform to make their sales worldwide. If you want to leverage E-commerce to revolutionize your MLM business, read our blog, Best E-commerce MLM Software, for expert insights.
3 Reasons to Choose MLM Skin Care Companies
As observed, these companies have performed well in the global market in terms of Revenue. However, it's important to note some reasons why you should consider joining them:
1. Easy Onboarding and Success
First and foremost, some companies like Nu Skin don't have any costs for becoming the brand affiliate or kits, allowing for easy onboarding. Plus, other companies have good monetary reward plans and training modules that help distributors create a better MLM network and achieve success.
2. Customer Reviews
As per IBO's testimonials or Glassdoors reviews, it can be seen that many of these companies have a high rating and good reviews. This translates to the fact that choosing these MLM skin care companies could be a good decision.
3. Global Reach
Most of the above mentioned companies are present in a number of countries across all the continents. This means that as an IBO, you may get global exposure in multi-level marketing during various events and sessions. These discussions and events will prove to be a stepping stone for your MLM future.
Future Trends and Growth Opportunities for MLM Skin Care Companies
The future of MLM is promising. Since most of the tasks, such as marketing and performance tracking, in MLM are repetitive, MLM companies are now moving towards more and more usage of business automation tools.
These tools may do a number of things, ranging from suggesting a personalized marketing strategy to developing email campaigns. Therefore, automation tools seem to be the next big thing in this industry.
Want to know which tools you need in your MLM Marketing arsenal? Consider reading our blog on Top Network Marketing Automation Tools.
Marketing Strategies Used by MLM Skincare Companies
Here are some marketing strategies these companies used to gain more followers:
1. Promoting Valuable Content
According to Harvard's research, increasing customer retention rates by 5% increases profits by 25% to 95% . And some of the companies understood it well. Companies such as doTerra have adopted the practice of creating helpful content on social media for their users. doTerra's social media pages post DIY, recipe posts, etc.
2. Ethical Marketing Strategies
One of the best approaches that companies like Nu Skin have used is to lay proper social sharing guidelines. As per the rules, the IBOs could only make specific posts regarding opportunities, success trips and product claims to engage the audience.
Conclusion
Skin care direct selling companies have been able to make a difference in terms of their business globally. However, when choosing any skin care company, it is important to look for the company's business process and compensation plans.
Further, it can be clearly seen that by leveraging quality content and marketing strategies, they could reach the target audience properly. And this was also one of the factors that made these companies successful.
Amidst the changing dynamics of the industry, Global MLM Software can help you increase productivity and elevate your MLM business to new heights.
FAQs
1. How do MLM Skin Care companies operate?
MLM skin care companies recruit independent distributors who purchase products at a discounted price and sell them at retail prices. Distributors can also recruit new members, earning commissions on their recruits' sales, thereby creating multiple levels of income.
2. Are MLM Skin Care products safe to use?
Most MLM skincare companies claim their products are safe and made from high-quality ingredients. It's essential to review ingredient lists and consult with a dermatologist if you have specific skin concerns.
3. Are MLM Skin Care companies legal?
Yes, MLM companies are legal in many countries, provided they adhere to regulations that prevent them from operating as pyramid schemes. Legitimate MLM companies focus on product sales rather than merely recruiting new members.
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