Forever Living is a global MLM company specializing in health and wellness products, particularly those centered around the healing properties of aloe vera. Established in 1978, the company has carved a niche in the competitive MLM industry, offering business opportunities to individuals while promoting wellness and beauty through natural solutions. The Forever Living MLM review decodes the company’s pay structure, product range, etc.
Rex Maughan, the company’s owner, founded it with a vision to harness the power of aloe vera for health and wellness. Inspired by his own experiences with the plant’s healing properties, Maughan created a range of products promoting vitality and well-being. It has become a household name for aloe vera products through dedication, innovation, and a commitment to quality.
The brand boosts the “From Plant to Product” manufacturing process. It starts with hand-harvested, highest quality, pesticide-free aloe vera grown in the sunny fields of the Dominican Republic. The freshly harvested aloe leaves travel to the advanced facility in Dallas, Texas, where the gel from the leaves is extracted and processed into different products.
The Forever Living MLM company stands out for its exclusive focus on harnessing the natural benefits of Aloe Vera, controlling every step from cultivation to manufacturing. The brand also implements environmentally friendly practices to ensure land and community health. All its products undergo rigorous testing for quality and purity by numerous third-party certifications. This dedication ensures top-notch quality and purity in their products.
“The Power of Forever is the Power of Love”
Founder of Forever Living
“I remember at times thinking ‘why can’t I just jump ahead a few levels?’ Looking back, I can see that it was the best education I could have had.That’s the Forever way.”
President, Forever Living
| Information | Details |
|---|---|
| Founded | 1978 |
| Founder | Rex Maughan |
| Headquarters | Scottsdale, Arizona, USA |
| Industry | Wellness and Fitness |
| Company Size | 10,001+ employees |
| Revenue | $1,800 Million |
Founder and CEO
President
Executive Senior Vice President
Executive Vice President & Secretary
Founded on the vision of harnessing the natural benefits of Aloe Vera, the Forever Living multi-level marketing business has a global network of independent distributors who promote and sell its diverse range of wellness products to consumers. Also, addressing the misconceptions about the Forever Living Pyramid scheme is essential. The company does not provide incentives solely based on recruitment, making it a genuine MLM company.
The Forever Living Business model operates as an MLM company. It revolves around selling its products through a network of Forever Living distributors, known as Forever Business Owners. They purchase the products at a discount and earn commissions on sales. They also earn bonuses and commissions based on sales generated by their team members. This model provides them with unlimited earning opportunities and a flexible work schedule.
FBOs make money through retail sales and personal rebates on their own purchases. They can also earn commissions and bonuses on their sales, and team performance. FBOs earn additional leadership bonuses and incentives as they build larger teams or achieve sales targets. Overall, they have multiple income avenues.
Forever Living’s Annual Revenue for the year 2023 was 1800 Million USD.
Forever Living’s products are shipped to 160 countries worldwide.
All Forever Business owners have over 35-48% profit potential on each retail sale if they sell the products based on the recommended retail price.
Approximately 69% of the active FBOs (those earning volume-based bonuses monthly), earned approximately 111 USD per month in bonuses and incentives only. This figure excludes the retail profits.
Forever Living demonstrates its commitment to social responsibility through various initiatives. The brand prioritizes sustainable sourcing to minimize environmental impact and support local communities, through its privately managed aloe vera fields in the Dominic Republic. Its other initiatives include
The brand’s major philanthropic arm is the Rex Maughan Forever Giving Foundation, founded by Rex Maughan. The foundation is dedicated to positively impacting communities worldwide by providing support and resources to those in need. Its mission is to improve people’s lives through charitable initiatives focused on health, education, and economic empowerment.
The foundation operates various programs and projects like the “Hope and Homes for Children, which assisted over 4000 families and 8000 children in Ukraine, affected by the War. It also partnered with the Turkish Philanthropy Funds in February 2023 to provide aim to those affected by the 7.8 magnitude earthquake. The foundation has donated over 2 million USD in funds to 40+ organizations worldwide.
Forever Living demonstrates its commitment to social responsibility through various initiatives. The brand prioritizes sustainable sourcing to minimize environmental impact and support local communities, through its privately managed aloe vera fields in the Dominic Republic. Its other initiatives include
The brand has received numerous awards and recognitions over the years. These accolades span various categories, including product quality, business leadership, corporate social responsibility, and sustainability. Some of the most notable ones include
The brand has received numerous awards and recognitions over the years. These accolades span various categories, including product quality, business leadership, corporate social responsibility, and sustainability. Some of the most notable ones include
Forever Living Aloe Sunscreen: received the old Winner, Green Parent Award in 2021, for the “Best Sun Protection” product category.
Forever Marine Collagen won the Gold Winner Award at the Global Makeup Awards in 2022, under the “Best Innovative Beauty product” category.
The brand’s best-selling item, the Forever Aloe Vera Gel has won numerous awards, including the Silver Winner at the Global Green Beauty Awards, 2023, under the “Best Aloe Vera Product” Category.
Forever network marketing company has inspired countless entrepreneurs worldwide with its success stories. These stories reflect resilience, determination, and the boundless opportunities Forever Living offers.
After spending a few years working from home, Sophia grew weary of the daily commute to the office. She stumbled upon the chance to establish her own business with Forever Living. While she admired their products, Sophia was hesitant due to her lack of experience. Fortunately, the supportive community at Forever Living guided, encouraged, and supported her.
The main purpose of Forever Living products MLM is to promote health and wellness by distributing natural and high-quality aloe vera-based products. With a focus on innovation, the brand continuously introduces new and innovative products with some cult favorites to ensure competitiveness.
Their diverse product range includes skin care products, personal care essentials, fine fragrances, Bee pollen products, Aloe vera health drinks, and more.
The main ingredient in Forever Living products is fresh Aloe Vera. It's aloe-infused- skincare range offers a variety of products designed for radiant skin. The refreshing gel cleansers and moisturizing creams offer luxurious skincare options. For specialized skin care, treatments like the Aloe Bio-Cellulose Mask and Protecting Day lotion protect against environmental stressors.
Forever MLM company’s nutritional supplements offer comprehensive support for overall well-being. Products like Plant Protein and iVision cater to diverse needs, from immunity to muscle health. Collagen aids in Joint health, while Forever Supergreens, an ideal blend of 20 fruits and vegetables, including aloe, completes the daily intake of essential nutrients.
A unique offering by the brand, Forever Living’s range of bee pollen products is popular for its effectiveness. Their bee pollen tablets and royal jelly are natural energy supplements. The range also includes pure and natural honey harvested from mountain bees. A luxurious hand cream with the combined benefits of aloe and Bee propolis is the ultimate remedy for dry skin.
Another popular product category under the brand is the Aloe Vera-based drinks. The iconic Aloe vera gel contains stabilized aloe vera that is 99.7% pure. For people with varied tastes, fruity blends like Aloe Berry nectar, Aloe peaches, and Aloe Mango provide refreshing options. These options are also available in convenient mini packs. Other products include Aloe-infused energy drinks and Aloe Blossom herbal tea.
The brand’s best-selling product is the Aloe Vera Gel. Others include Aloe Lip balm, Forever Bright Toothgel, Aloe Vera Gelly, etc. Its best-selling juices include the 1-litre jar of its Aloe Vera juice, a Liquid dietary supplement called Forever Freedom, and Aloe juice in Berry and Peach flavors. Other popular products include sunscreen stickers, vitamin C supplements, and Garlic Thyme soft gel capsules.
The Forever Living Compensation plan provides FBOs with multiple income avenues, including retail profits, personal bonuses, and leadership bonuses. This flexibility allows FBOs to build a successful business based on their own sales efforts and leadership abilities. Here are a few facts about the brand’s lucrative compensation plan
The Forever Living Compensation plan provides FBOs with multiple income avenues, including retail profits, personal bonuses, and leadership bonuses. This flexibility allows FBOs to build a successful business based on their own sales efforts and leadership abilities. Here are a few facts about the brand’s lucrative compensation plan
The brand’s network structure has four primary levels- Assistant Supervisor, Supervisor, Assistant Manager, and Manager.
Each product has a specific Case Credit or CC. It is a value assigned to each product to calculate the sales activity. The more CC makes an FBO eligible for higher bonuses and other incentives.
Every new member is known as a preferred customer. Once they purchase a “Start your Journey pack” and collect two CCs within two months, they become eligible to join the marketing plan as an FBO at the Assistant Supervisor level.
An FBO should fulfill various terms and conditions to move from the assistant supervisor to the Manager level.
The network has eight manager levels- Senior Manager, Soaring Manager, Sapphire Manager, Diamond Manager, Diamond-Sapphire Manager, Double Diamond Manager, Triple Diamond Manager, and Diamond Centurion Manager.
Once an FBO qualifies for the Manager level, they become eligible to receive leadership bonuses by developing and supporting downline managers and continuing to sponsor and train other FBOs.
Managers should also earn the “Eagle Manager” status to move up the manager ladder.
An active FBO is defined as someone who generates 4 or more active CCs in a calendar month. This status is updated monthly and is essential to qualify for various bonuses such as the Leadership bonus, Gen bonus, Earned Incentive payments, Eagle Manager status, Global Rally expenses, and Chairman’s bonus.
The career path for Forever Business Owners (FBOs) within Forever Living's Compensation Plan offers a structured progression through various levels of achievement, each providing increasing rewards and incentives based on sales performance and team-building efforts.
Below is the summary of the various levels and requirements to move to the next level, commissions and other payouts for each level, and so on.
Requirement : To achieve the Assistant Supervisor rank, you must generate 2 Personal and Non-Manager Case Credits within any single Operating Company over two consecutive months.
Compensation :
30% discount on Personal orders.
30% Retail Profit on Online Retail Sales.
25% Preferred Customer Profit on the Purchases of personally sponsored Preferred Customers.
Additionally, as an Active Assistant Supervisor, you receive:
5% Personal Bonus on Personal Purchases and Online Retail Sales.
5% Preferred Customer Bonus on the Purchases of personally sponsored Preferred Customers.
Requirement : To achieve the Supervisor rank, you must generate 25 Personal and Non-Manager Case Credits within two consecutive months.
Compensation :
30% Discount plus 8% Personal Discount on Personal purchases.
30% Retail Profit plus 8% Personal Bonus on online Retail Sales.
25% Preferred Customer Profit plus 8% Preferred Customer Bonus on the Purchases of personally-sponsored Preferred Customers.
Additionally, as an active Supervisor, you receive:
a 3% Volume Bonus on the Personal Accredited Sales of personally-sponsored Assistant Supervisors and their Downlines.
5% Personal and Preferred Customer Bonuses forfeited by inactive downline Assistant Supervisors.
Requirement : To achieve the Assistant Manager rank, you must generate 75 Personal and Non-Manager Case Credits within 2 consecutive months.
Compensation :
30% discount plus 13% Personal Discount on Personal purchases.
30% Retail Profit plus 13% Personal Bonus on online Retail Sales.
25% Preferred Customer Profit plus 13% Preferred Customer Bonus on the Purchases of personally-sponsored Preferred Customers.
Additionally, as an active Assistant Manager, you receive:
a 5% Volume Bonus on the Personal Accredited Sales of personally sponsored Supervisors and their Downlines.
8% Volume Bonus on the Personal Accredited Sales of personally-sponsored Assistant Supervisors and their Downlines.
5% Personal and Preferred Customer Bonuses forfeited by inactive downline Assistant Supervisors.
MLM companies can employ various compensation plans to suit their unique business models and objectives. Explore our comprehensive guide to MLM compensation plans to find the perfect strategy for your MLM business growth and success.
The career path for Forever Business Owners (FBOs) within Forever Living's Compensation Plan offers a structured progression through various levels of achievement, each providing increasing rewards and incentives based on sales performance and team-building efforts.
Below is the summary of the various levels and requirements to move to the next level, commissions and other payouts for each level, and so on.
To qualify for leadership bonuses, a Manager needs to be active and achieve a certain number of sales each month. This number can be reduced if they have active Managers in their team. Leadership bonuses are based on their sales and are paid to their upline Managers.
If a manager is inactive for three months, they lose their eligibility for receiving bonuses. They can regain eligibility by meeting certain requirements. However, if they're inactive for twelve months straight, they may permanently lose their downline Managers.
Gem Bonus is an additional reward for leadership-qualified Gem Managers based on the sales of their downline Managers. The bonus percentage depends on the number of active first-generation Sponsored Managers or separate sponsored downlines with an active Manager who meets certain criteria.
The Chairman's Bonus program rewards leaders and business builders with a percentage of global revenue annually, recognizing their dedication. Qualifying FBOs are celebrated in person at the Global Rally, honoring their hard work and commitment.
Core Requirements for all levels:
FBOs must maintain activity and leadership bonus qualifications each month.
They must adhere to correct MLM principles, Company Policies, and the Code of Professional Conduct.
Attendance and support at Company-sponsored events are mandatory.
FBOs can only qualify in one country, with personal and non-manager case credits from multiple countries combined only for FBOs in specific regions.
Final approval for Chairman’s Bonus eligibility is subject to review by the Executive Committee.
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