Arbonne International is an MLM company renowned for its commitment to holistic beauty and wellness. It was founded in 1975 and has become a global leader in the health and wellness industry. The brand offers products from skincare and cosmetics to nutritional supplements. Its commitment to using pure, safe, and beneficial ingredients, free from harmful chemicals, results in environmentally friendly products that are naturally effective.
Arbonne International MLM’s journey began when founder Petter Morch learned about the harmful ingredients used in the cosmetics industry. He grew up in the Norwegian countryside and had a close relationship with nature. This connection fueled his passion to create better alternatives for the people and the planet.
In 1980, he traveled to the US and created a nature-friendly cosmetics brand Arbonne, named after Arbon, a scenic village in Switzerland. He was fascinated by the network marketing company model and wanted to embrace it. Today, his hard work and dedication have made Arbonne one of the top network marketing companies in the world.
“When I dreamt of Arbonne, I wanted it to be a place where people could flourish.”
Founder, Arbonne
| Information | Details |
|---|---|
| Founded | 1980 |
| CEO | Jennifer Orlando |
| Headquarters | Irvine, California |
| Industry | Health & Wellness |
| Revenue | $700 Million |
Arbonne operates a network of offices worldwide to support its global community of customers and consultants. The Arbonne headquarters is in Irvine, California. The company has three more US offices in Chatsworth, California, a customer service center in Plano, Texas, and a distribution center in Greenwood, Indiana.
Internationally, Arbonne has established offices in Australia, New Zealand, Canada, Poland, and the UK, each catering to its respective regions. These offices provide localized support and services to reflect the brand’s commitment to serving globally.
Arbonne’s USP lies in its tagline- CLEAN. CONSCIOUS. CONNECTED showcases its commitment to wellness through its clean beauty products. The wellness company MLM initiated the clean beauty revolution in 1980. Moreover, the company is a Certified B Corporation, which upholds rigorous standards of environmental and social responsibility. Arbonne’s formulations are supported by scientific research and 3rd party certifications, validating their efficacy and safety.
CEO, Arbonne
Chief Legal Officer, General Counsel
Vice President, Brand Ambassador
Chief Operations Officer
Chief Digital Officer
Chief Financial Officer
Chief People Officer
Chief Marketing and Growth Officer
Arbonne’s business model revolves around direct selling. It relies on distributing its products through independent consultants rather than traditional retail channels. It allows the company to bypass wholesalers and middlemen. This way, it can maintain control over product quality, pricing, and brand image, and build a community among its consultants.
Arbonne International Network marketing offers several advantages. For the company, it means lower overhead costs associated with traditional retail, which allows for more competitive pricing and higher profit margins.
Distributors benefit from flexible work hours and the opportunity to earn unlimited income through product sales and commissions. Moreover, Arbonne’s personal development and training programs empower consultants to grow their businesses and achieve their financial goals. Additionally, the Arbonne MLM mobile app provides them with tools and resources to manage their business on the go, track sales, and stay connected with their team.
Arbonne representatives, or consultants, earn income in 3 ways- Commissions, Overrides, and Awards. Firstly, they buy the products at special discounts and make retail profits by selling Arbonne products directly to customers at retail prices. Additionally, MLM tips like focusing on team building and customer relationships can significantly boost their earnings.
Consultants receive bonuses and overrides as their team grows and generates sales. Arbonne's compensation plan also offers incentives like car bonuses, travel rewards, and awards providing further opportunities for income growth and recognition within the company.
Every business needs to abide by certain business ethics to build trust with customers, maintain operational integrity, and uphold its reputation in the market. Arbonne takes this one step ahead by dedicating a specialized team called the Business Ethic and Sustainability team (B.E.S.T).
This team provides essential support and resources like videos and guidance material to ensure that all independent consultants adhere to the highest standards of integrity and compliance. The company also actively aligns itself with the Direct Selling Association’s Code of Ethics to show its dedication to ethical conduct in all aspects of its business operations.
Arbonne ensures ethical practices in its supply chain by requiring suppliers to comply with laws and regulations. This includes standards for wage, employment equality, and safety. Suppliers must undergo a rigorous qualification process and ongoing evaluation to ensure compliance. Arbonne prioritizes safety and regulatory standards and does not associate itself with suppliers that use unethical labor practices.
Arbonne is not just a company focused on beauty and wellness products, it is deeply committed to social initiatives. Two of its major social initiatives are the Flourish Arbonne Foundation and the Arbonne Cycle. The company aims to create a more sustainable and compassionate world through these initiatives. Let us delve deeper into each program.
The Flourish Arbonne Foundation is dedicated to promoting youth mental well-being in the communities where it operates. The company supports initiatives that address stigma around mental health and provide resources for young people in need. It also partners with strategic nonprofit organizations like Active Minds, Jack.org, The Mix, Batyr, and Youthline.
Additionally, the foundation offers product donations to registered charitable organizations These collaborations demonstrate Arbonne's commitment to making a positive impact on mental health in communities worldwide.
Arbonne Cycle is an innovative recycling program established by the company in partnership with TerraCycle to address the challenge of recycling hard-to-recycle packaging. While most Arbonne packaging can be recycled through local services, it can be hard for certain components.
Arbonne Cycle makes sure that tricky-to-recycle packaging gets recycled correctly. They do this by collecting certain packaging eligible for recycling, through a global send-back program (for nutrition packaging) and an in-person recovery program (for beauty, skincare, and nutrition items) at National Conferences.
When people support ArbonneCycle, they help the environment by keeping packaging waste out of landfills and making sure it gets recycled properly.
Melaleuca has received numerous awards and recognition over the years for its outstanding contributions to the health and wellness industry, corporate responsibility, and philanthropic efforts. Some notable ones include
Arbonne Receives Global Recognition for Its Dedication to Sustainability as It Nears 100% Worldwide Renewable Electricity Goal for its UK Office.
DSA Awards winner for Excellence in Marketing and Sales
Many people have experienced remarkable success with Arbonne, making it an MLM with a good reputation. Here are some inspiring success stories of Independent consultants that highlight personal transformation, financial transformation and the positive impact Arbonne products and business opportunities have had on their lives
Lori Lucero is an Arbonne independent consultant and Executive National Vice President. She faced a tough challenge in life when her daughter was diagnosed with Dyslexia at an early age. However, she was able to provide her with all the extra time and care due to her flexible business schedule.
Lori also mentions that the other NVPs around her become like a family to offer her support and encouragement. Now, she cannot be happier as her daughter has been accepted into a top college.
Sarah Garcia is an Arbonne Independent Consultant and Regional Vice President. As a single mom of four young children, she discovered strength and empowerment in her Arbonne community. She swears by the 30 Days to Healthy Living program after she gave birth to her youngest child. She believes in prioritizing self-care and well-being.
Now, Sarah uses her business to inspire and assist other mothers in prioritizing themselves amidst their busy lives.
Growing up, Jenn Mitchell felt pressure to do well in school and meet her family's expectations. However, she found a different path to success through her Arbonne business. Instead of following the traditional route, she discovered happiness and confidence by building her own network marketing business.
The experiences Jenn had while growing up have truly helped her succeed today. Her story shows that believing in yourself can lead to great things.
Arbonne offers a comprehensive range of products crafted with high-quality, plant-based ingredients. Each product is formulated without harmful chemicals, reflecting the brand’s dedication to purity and sustainability. Some key products from its product portfolio include:
The 30 Days to Healthy Living Set, is Arbonne's signature program and top-selling nutrition product set, designed to kickstart a healthy living journey. This program aims to reset habits and establish a healthy lifestyle, providing increased energy, weight management, and fitness through clean, vegan nutrition.
The set includes GutHealth Digestion & Microbiome Support, CleanTox Herbal Detox Tea, and a selection of FeelFit Pea Protein Shakes and EnergyFizz Ginseng Fizz Sticks in various flavors. Additionally, customers can choose from CleanTox Gentle Cleanse, GutHealth Prebiotic Fiber, InnerCalm Adaptogenic De-Stress Powder, or BeWell Superfood Greens to tailor their detox experience for optimal health and well-being.
The DermResults 3-Step Starter Regimen offers an easy solution for healthy-looking, glowing skin. This collection includes the DermResults Smoothing Glow Cleanser, Illuminating Skin Therapy Concentrate, and Glow Cream with Vitamin C, all designed to cleanse, treat, and moisturize.
All the products are formulated with powerful ingredients like Vitamin C and Niacinamide, which help address early signs of aging for a youthful, radiant complexion. This regimen is suitable for all skin types and is especially perfect for those focused on healthy aging and reducing dark spots. The set also comes with a convenient cosmetic bag.
The Green Gut Glow set is a convenient and effective daily supplement that provides enhanced nutrition, reduced bloating, and glowing skin. This set includes BeWell Superfood Greens, made from 36 fruits and vegetables rich in phytonutrients and antioxidants, GutHealth Digestion & Microbiome Support with prebiotics, probiotics, and 13 digestive enzymes for a healthy gut, and SkinElixir Collagen Builder with vitamin C, hyaluronic acid, and biotin to promote radiant skin, hair, and nails.
These three supplements should be taken for a daily boost that supports overall wellness and beauty from within.
The LipOil Tinted Lip Serum in Dragon Fruit flavor is one of the best-selling products of Arbonne. It is a versatile, oil-based serum that combines the benefits of a lip gloss and a lip balm. The Lip serum is infused with a moisturizing blend of Coconut, Moroccan, Jojoba Seed, Moringa, and Raspberry Seed oils, which hydrates and plumps the lips.
This ultra-sheer and vegan serum comes in a natural dragon fruit flavor and a lip-hugging applicator to ensure smooth, easy application. It is perfect for use alone or over lipstick for an extra glossy finish. It is dermatologist-tested and offers luxurious self-care for the lips.
The BioticSticks Fast Melt Probiotic is a delicious berry-flavored daily supplement that melts on the tongue without needing water. This convenient powder supports good gut health, healthy gut function, and stool regularity while reducing gastrointestinal discomfort in children.
It contains 1 billion CFU of the probiotic strain Bacillus subtilis DE111 and aids in digestive health, a healthy microbiome, and immune function for both adults and children. The sugar-free formula is sweetened with xylitol and is free from artificial colors, flavors, sweeteners, high fructose corn syrup, dairy, soy, and gluten, making it perfect for on-the-go use.
DermResults Illuminating Skin Therapy Concentrate is a potent, vegan face serum designed to brighten and enhance skin. It contains 15% Vitamin C, 2% Bakuchiol, 1% Ferulic Acid, and Vitamin E, which is an antioxidant-rich formula that helps reduce the appearance of environmental damage, wrinkles, and dark spots.
It improves elasticity, firmness, and texture by supporting the skin's barrier with hydration, with consistent use. It is also Dermatologist-tested and suitable for all skin types.
Arbonne holds the esteemed Certified B Corporation Certification, which signifies adherence to rigorous standards of social and environmental performance, transparency, and legal accountability. The company is guided by five pillars, including Community Impact, Customer Welfare, Employee Welfare, Environmental Impact, and Company Governance.
This certification shows Arbonne’s commitment to balancing profit with purpose, striving to make a positive impact on society and the environment while maintaining high standards of business ethics.
Arbonne international products are made with the purest and most potent natural ingredients. The company uses carefully chosen plant extracts, essential oils, and proven ingredients to create formulations that nourish the body and promote holistic wellness.
The company uses a wide array of substances, From botanical extracts like aloe vera and chamomile to nourishing oils such as argan and coconut. Essential vitamins like C and E, along with minerals like zinc and magnesium, are included to support overall well-being. Peptides and proteins derived from sources like peas and rice are incorporated to promote skin firmness and elasticity.
Additionally, acids like hyaluronic and glycolic contribute to exfoliation and hydration, while emollients like shea butter and humectants like glycerin help maintain skin moisture. Preservatives and stabilizers ensure product integrity, while natural colorants and fragrances add aesthetic appeal.
Arbonne's ReplenishMe subscription service is an effective customer loyalty technique to ensure they always have their favorite products on hand without reordering. Customers can select their desired products, set their delivery frequency (ranging from 30 to 180 days), and enjoy automatic deliveries to their doorstep.
The service comes with exclusive perks like free shipping on orders over $100 SRP, complimentary products with each order, and a $50 product credit on the 4th order. Customers can also update, cancel, or skip orders at any time with no commitment required. They get notified before their order is shipped.
Arbonne’s independent representatives not only enjoy financial rewards but also get to be a part of some successful events and gatherings happening all around the year, across various exotic locations worldwide.
In fact, the brand’s MLM success can be attributed to its focus on strong community engagement through these events, and commitment to empowering its independent consultants. Let us look into some of these upcoming events
GTC (Global Training Conference) 2024 Accelerate is Arbonne's premier event happening in Las Vegas. It offers three days of intensive business training, product launches, and networking opportunities with top achievers. Registration is open now, with special pricing for early birds and new Independent Consultants. Attendees can unlock special incentives and connect with like-minded individuals passionate about holistic wellness and business growth.
The AIT (Arbonne Incentive Trip) 2024 at Dreams Las Mareas Resort and Spa in Costa Rica is going to happen in October this year. This trip is rewarded to consultants who have achieved the qualification criteria, as mentioned in the company’s compensation plan.
Winners get to experience luxurious accommodations, gourmet dining, and a variety of activities in the stunning Guanacaste region. This all-inclusive event includes training with top Arbonne leaders, networking opportunities, and the Arbonne Welcome Celebration Dinner.
The Arbonne NVP Challenge event offers Independent Consultants at the National Vice President level, a chance to qualify for a remarkable trip to Iceland. Winners will explore Iceland's diverse landscapes and natural wonders while celebrating their success.
The trip includes round-trip flights, ground transportation, and a six-night stay at The Reykjavik EDITION, a luxurious five-star property in downtown Reykjavik.
The 2025 NVP Leadership Meeting Recognition program celebrates the achievements of Arbonne Independent Consultants who were promoted to the National Vice President levels. Achievers must be active, qualified, and registered for the meeting to receive recognition.
Arbonne Empower Live is a dynamic event that celebrates success among Independent consultants. Attendees can anticipate inspirational speeches from renowned speakers like Carleeta Nelson and Nick Vujicic, along with expert insights from Bethsabée Coutaz. Additional features include exclusive product launches, live training sessions, and networking opportunities.
Arbonne's compensation plan rewards consultants for sales, leadership, and team-building efforts through bonuses, commissions, and awards. The plan offers income opportunities from retail sales, team volume, and leadership achievements. Here are a few points about the plan
Members of the Arbonne network marketing structure are referred to as “Independent consultants” or ICs.
Every IC starts from the Consultant stage and can move up to NVP or the National Vice President stage if they fulfill the qualification criteria for each level.
Each higher level comes with added incentives and awards.
An IC with its downline members and customers is referred to as a generation, within the MLM generation plan. For district managers, their downline is called a district. For Area manager, their downline is referred to as Areas. For Region manager, their downline is referred to as regions.
Each Arbonne product has a Qualifying Volume (QV), which is like a point system used to determine various things like qualification status, bonuses, and incentives. It helps track sales and achievements consistently across all countries in which Arbonne operates.
Overrides are bonuses calculated at the end of the month based on sales achievements, and they're paid out the following month to qualifying Independent Consultants.
Requirement : Sign up to become Arbonne’s Independent consultant.
Commissions :
35% of client commissions
15% preferred client commissions
6% consultant override on Override volume
Consultant Achiever Award of $100 if they
Achieve 2500 SLQV
Enroll a minimum 2 ICs and preferred clients
Each IC should accumulate 150+ CQV in their starting month
Qualification :
Achieve minimum sales targets for 3 consecutive months
For the 1st month 6000 SLQV (group sales) out of which 1000 must be CQV (personal sales)
For the 2nd month 6000 SLQV (group sales) out of which 1000 must be CQV (personal sales)
For the 3rd month 7500 SLQV out of which 2500 must be CQV.
Commissions :
The same commission benefits as a consultant plus
8% on the organizational volume of the DM’s downline.
8% on the organizational volume of the 1st generation
2% on the organizational volume of the 2nd generation, when they have a minimum of two 1st generation districts.
1% on the organizational volume of the 3rd generation, when they have a minimum of three 1st generation districts.
1% on the organizational volume of the 3rd generation, when they have a minimum of three 1st generation districts.
DM achiever award of $200 if they achieve
5000 Qv
enroll a minimum of 5 new ICs or PCs (preferred clients)
Each IC or PC should accumulate 150+ CQV in their starting month
Qualification :
Achieve minimum sales targets for three consecutive months.
1st month: 24,000 Central District QV
2nd month: 24,000 Central District QV
3rd month: 30,000 Central District QV
Commissions :
The same commission benefits as a District Manager plus:
6% on the organizational volume of the AM’s downline.
6% on the organizational volume of the 1st generation.
1% on the organizational volume of the 2nd generation, when they have a minimum of two 1st generation areas.
1% on the organizational volume of the 3rd generation, when they have a minimum of three 1st generation areas.
AM Achiever Award of $400 if they achieve:
20,000 Central Area QV.
Enroll a minimum of 10 new ICs or PCs (preferred clients).
Each IC or PC should accumulate 150+ CQV in their starting month.
In the Melaleuca Compensation Plan, Product Advocates are rewarded with various commissions based on customer enrollments and product purchases within their Marketing Organization. These are
All Marketing executives are eligible for this commission when they personally enroll a customer. Under this, they receive 50% of product points on all orders during the first three months.
This Commission percentage depends on the number of Active Personally Enrolled Customers
1–7 customers: 7%
8–19 customers: 14%
20 or more customers: 20%
Marketing executives receive 7% of Product Points on purchases by customers enrolled by others in the Marketing Organization starting in the customer’s second month. Commissions are paid on multiple generations based on Commission Rate
Product Advocates: 2 generations
Product Advocates 2: 3 generations
Product Advocates 3: 4 generations
Directors and above 7 generations
Marketing Executives at Director 5 status or higher earn $5 for every Presentation Point after the first 10 in any given month.
Marketing executives earn this bonus each time they advance to a new Status, starting as Director. The bonus amount increases with higher Status levels.
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