Rodan and Fields is a company that works on the affiliate marketing model to market its range of products. The company provides innovative skincare solutions through its multi-Med therapy approach. The brand emphasizes the right ingredients in the right formulation can bring visible results. Its headquarters is in San Ramon, California.
Rodan + Fields began in 2000 when Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields founded the company with a passion for giving people the best skin and hair of their lives. After its relaunch as a direct-selling e-commerce company, it has grown its innovative skincare and hair care products line and expanded to international markets. Today, Rodan + Fields is one of the top network marketing companies in the world, with over 300,000 Independent Consultants and more than 2 million Preferred Customers worldwide.
Roden+ Fields outsources its manufacturing to third-party vendors in the United States, ensuring compliance with all relevant government and industry regulations. Their internal team regularly visits manufacturers to uphold the high standards set by Dr.Rodan and Dr. Fields.
In cases where production in North America isn't feasible, products such as the REDEFINE AMP MD Derma-Roller, ESSENTIALS Gauze Pads, Pore Cleansing MD Tool, R+F water bottles, and Dermacos brush, are manufactured overseas in China.
The USP of Rodan + Fields lies in its dermatology-inspired skincare solutions backed by the expertise of founders Dr. Katie Rodan and Dr. Kathy Fields. Their Multi-Med Therapy approach, emphasizing the right ingredients in the right formulations in the right order, sets Rodan + Fields apart. This methodology ensures that their products deliver visible results, addressing various skincare concerns effectively.
| Information | Details |
|---|---|
| Founded | 2000 |
| Headquaters | San Ramon, California, USA |
| Current CEO | Dimitri Haloulos |
| Industry | Manufacturing |
| Company Size | 201-500 employees |
| Revenue | $1,210 Million |
Founders, Rodan and Fields
President and CEO, Rodan and Fields
Chief Global Sales Officer
Interim Chief Financial Officer
Chief Brand and Innovation Officer
Chief Information Officer
Chief Supply and Service Officer
Chief Human Resources Officer
Chief Legal Officer and Secretary
“Within a few weeks of starting here, I felt it was a great environment. There’s continuous education; every day I’m learning something new.”
Senior Chemist, Formulation Science
“It’s one of the friendliest places I’ve worked at. There’s so much empowerment for women, especially for the SF area, it’s a breath of fresh air.”
Director, Social Media & Campaigns
Over the years, Rodan and Fields have carved a path for itself in the skincare industry. Let us explore the timeline of the company’s milestones over the years.
Dr. Katie Rodan and Dr. Kathy Fields develop Proactiv Solution after meeting at Stanford University School of Medicine in the 1980s.
The Doctors launch Rodan + Fields with Regimens targeting various skin concerns like signs of aging.
Rodan + Fields was acquired by Estee Lauder Companies, Inc. in 2003.
The Doctors announce a buy-back of Rodan + Fields from The Estee Lauder Companies, Inc.
The brand relaunches in 2008 with a direct sales model. It aims to empower others to become entrepreneurs as Independent Consultants.
Rodan + Fields launches Active Hydration Serum and receives awards from media outlets such as Allure, CEW, and Essence for its products.
Dr. Rodan and Dr. Fields share their entrepreneurial journey with MSNBC, highlighting their impact on the skincare industry while providing business opportunities to individuals.
Rodan + Fields commits 5M USD in philanthropic funding to support its mission Do GOOD, reaching the community’s underserved young people. They partnered with their Consultant community for the cause.
Rodan + Fields expands its expertise into haircare, launching new products.
Rodan + Fields receives multiple #1 accolades for its unique business model, dermatology-inspired skincare, and innovative Regimens and products.
| Year | Revenue |
|---|---|
| 2021 | $1400 Million |
| 2022 | $1210 Million |
| 2023 | $1210 Million |
Rodan+Fields provides a diverse skincare lineup that includes cleansers, moisturizers, serums, and treatment kits for targeted skincare concerns like aging, acne, etc. They recently expanded into haircare as well, offering products designed to nourish and strengthen hair. All Rodan and Fields Products are made with dermatological expertise and quality ingredients.Some of its most popular products include
The Rodan + Fields REDEFINE Regimen set offers a comprehensive anti-aging skincare routine designed to purify, protect, and rejuvenate your skin. This set includes a gentle exfoliating cleanser and mask that removes impurities and unclogs pores.
The exfoliating toner with Fruit Acids evens skin tone and minimizes pores. A medium-weight moisturizing cream with SPF nourishes and protects the skin without clogging pores, while a rich night cream deeply hydrates and reduces the appearance of lines and wrinkles.
Rodan + Fields Lash Boost is a nightly eyelash conditioning serum infused with advanced technology to enhance the length, volume, and definition of eyelashes and eyebrows. It provides essential moisture and protection against breakage for both eyebrows and eyelashes.
The serum promotes lash durability and helps achieve a youthful, fuller-looking appearance. Incorporating Lash Boost into any nightly routine helps nourish and strengthen lashes to reveal visibly enhanced results over time.
The Rodan + Fields Volume+ Regimen is a 3-step system designed to boost thickness, repair damage, and minimize hair fall due to breakage, resulting in fuller and more voluminous-looking hair instantly and over time.
This derm-created regimen includes a volumizing shampoo, conditioner, and treatment that work synergistically to re-energize and nourish the scalp, addressing the root cause of thin, flat hair.
These award-winning products come with an uplifting citrus fragrance and are formulated without sulfates, parabens, or dyes, These are also safe for color and chemically-treated hair.
The Teen Acne Control Regimen, a 2-step skincare routine is specially formulated for teens and young adults. It helps combat acne and blemishes while deep cleaning pores and controlling oil and shine.
Consistent use of this regimen can significantly reduce discomfort and clear up the complexion to boost confidence and comfort. This award-winning acne treatment is recognized with the Teen Vogue 2019 Acne Award and is the go-to solution for achieving clearer, healthier-looking skin.
The Total RF Serum is a potent anti-aging serum designed to revitalize and strengthen the skin, promoting a more resilient and youthful complexion. It is formulated to address the effects of aging and environmental stressors.
This groundbreaking serum helps restore the skin's energy and ability to turnover resulting in visible results, even better results when used with a regimen. It comes in an eco-friendly, refillable glass bottle. Users can unlock their skin's potential and achieve a stronger, healthier-looking complexion with Total RF Serum.
The Active Hydration Bright Eye Complex is a brightening and hydrating eye cream that specifically targets signs of stress and fatigue around the eyes.
This eye cream soothes delicate skin, reduces the appearance of under-eye puffiness, and promotes a fresh, rested look with daily use, morning and night. This award-winning formula is recognized with the Allure 2018 Best of Beauty Award.
This Dermatologist-Created paired Regimen, for wrinkles and uneven skin tone is a skincare system that combines Retinoid Science, exclusive Peptide Technology, and ProAcid Enzyme Complex to address visible signs of aging.
It is designed to firm skin, reduce discoloration, and diminish wrinkles over time. This multi-action regimen targets both primary and underlying concerns for a more youthful and radiant complexion. It helps achieve a firmer, more defined facial appearance, by focusing on promoting natural turnover and protecting against UV exposure.
The Ultra-Fine Dry Shampoo is a derm-created solution designed to absorb excess oil and sweat, balance and soothe the scalp, and add volume and fullness without leaving any residue.
This lightweight dry shampoo offers instant benefits, making hair look, feel, and smell clean while enhancing volume and soothing the scalp. It is infused with an uplifting citrus scent and leaves a refreshing aroma with notes of Nectarine, Mandarin, Lemon, Pear, and Green Apple, creating a revitalizing experience with each use.
Rodan + Fields company operates on a affiliate marketing model, where Independent Consultants sell the company's products to consumers. Individuals can join as Independent Consultants by purchasing a Business Starter Pack, and earn income through product sales and team-building.
Rodan + Fields' multi-level marketing model benefits both the company and its Independent Consultants. For the company, this model allows for efficient distribution of products, increased brand visibility, and a cost-effective marketing strategy. Meanwhile, Independent Consultants benefit from the opportunity to build their own business, earn commissions and bonuses based on sales, and receive training and support from the company.
Rodan + Fields maintains a transparent and ethical supply chain, following the California Transparency in Supply Chains Act of 2010. the company requires all of its vendors to adhere to local regulations and has implemented a Supplier Code of Conduct addressing ethical and environmental considerations. This ensures compliance with laws concerning slavery and human trafficking.
While Rodan + Fields does not conduct compliance audits of suppliers, it maintains internal accountability standards. It trains its employees in responsible supplier management to mitigate the risk of human trafficking and slavery within its supply chain.
In 2022, Rodan and Fields network marketing model had a total of 197,000 enrolled Consultants.
In 2022, an average paid Consultant earned $366 annually.
Rodan and Fields is dedicated to making a meaningful difference in people’s lives and communities through its social initiatives. These initiatives focus on various areas such as community outreach, environmental sustainability, and philanthropy.
Here are a few of its social initiatives that aim to contribute to a better world while empowering people to look and feel their best.
Rodan + Fields' Do Good initiative is a pledge to invest in communities, support people, and preserve the planet over the next five years. The brand has already contributed USD 15 million to initiatives like the Prescription for Change Project, which empowers 1.5 million young individuals through education and career training.
Additionally, their focus on diversity, equity, and inclusion ensures a safe and inclusive environment for all, with achievements like gender and race/ethnicity pay parity and growing supplier diversity.
Rodan + Fields recycling program is dedicated to environmental sustainability. The program encourages customers to recycle product packaging to reduce waste. As part of the Do Good commitment, the company emphasizes the importance of recycling efforts to protect the planet.
Customers can participate in the program and contribute to the company’s goal of minimizing waste, reducing environmental footprint, and promoting responsible consumption practices.
Rodan + Fields hosts a variety of engaging promotional events designed to acquire leads, by bringing people together to share their revolutionary skincare and haircare solutions. One such event is the GROWING TOGETHER: DISCOVER R+F GUEST EVENT, an important acquisition marketing strategy for R+F. Here, attendees can try award-winning products, learn about the brand's origins, and interact with dermatologists behind its success.
Attendees have the opportunity to learn about the founders' journey and discover how they can join and contribute to the brand.
Rodan + Fields' social media network marketing strategy encourages user-generated content through their #BeforeAftersRF campaign on Instagram. By using the hashtag and tagging @RodanandFields, customers have the chance to be featured and win a product of their choice each month. This strategy not only showcases real results but also leverages user testimonials to promote their products effectively.
The Rodan + Fields (R+F) compensation plan offers a structured approach for Consultants to earn money through sales and team-building efforts. It includes various components such as customer commissions, personal team commissions, and generation commissions, which are an important part of the Generation MLM plan type.
Some features of the Rodan and Fields Compensation plan include
Individuals interested in joining R+F’s compensation plan must sign the Consultant Agreement. All Rodan and Fields distributors are called Consultants.
If consultants achieve 100 sales volume in a calendar month, they earn the status of “Active Consultants”.
Consultants have an opportunity to advance to various levels in the compensation plan, as and when they fulfill the qualifications for the same.
The career path for Consultants in Rodan and Fields' multi-level marketing plan offers a structured and rewarding progression through various ranks. They unlock generation commissions when they advance through higher titles.
Here is a brief on level-wise eligibility criteria and commission structure.
Requirement
All new consultants are required to pay $75 towards a one-time purchase of the R+F Business Starter pack.
Commissions
17% Customer Commissions
Requirement
Sales volume of 100.
Commissions
24% Customer Commissions.
4% Level 1 Commissions.
Requirement
Sales volume of 100.
Group volume of 800.
Commissions
28% Customer Commissions.
8% Personal Team Commissions.
Requirement
Sales volume of 100.
Group volume of 800.
Should have 1 qualified EC on their team.
Commissions
28% Customer Commissions.
8% Personal Team Commissions.
3% Generation I commissions.
Requirement
Sales volume of 100.
Group volume of 800.
Should have 2 qualified ECs on their team.
Commissions
28% Customer Commissions.
8% Personal Team Commissions.
4% Generation I commissions.
3% Generation II commissions.
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