Scentsy is an MLM company famous for its wickless candles, fragrances, and home decor. The company has revolutionized the concept of scented candles. It all started with two ladies, Kara Egan and Colette Gunnell. They introduced decorative warmers that used a light bulb to melt scented wax, instead of an open flame. It became a safer alternative to traditional candles and also eliminated the risks of flames and soot. This is how Scentsy MLM was born.
Though Kara and Colette were the original creators of Scentsy, a passionate husband-wife duo Orville and Heidi Thompson actually took the company to new heights. They discovered Scentsy at a trade show in 2004 and were immediately captivated by its potential. They acquired the company and reimagined its business model through direct sales.
Under their leadership, Scentsy transitioned from a small operation to a thriving MLM company. Today, it is one of the top MLM companies in the world. Orville and Heidi’s vision and dedication transformed Scentsy into a global brand synonymous with quality, creativity, and community.
| Information | Details |
|---|---|
| Founded | 2004 |
| CEO | Dan Orchard |
| Headquarters | Meridian, Idaho, USA |
| Company Size | 1,001-5,000 employees |
| Industry | Manufacturing |
| Year | Revenue |
|---|---|
| 2023 | $579 Million |
| 2022 | $759 Million |
Scentsy MLM is built on a mission to bring value to the world through a family-friendly business opportunity. The company offers creative, artistic, and high-quality products designed to warm the heart, enliven the senses, and inspire the soul.
At its core, Scentsy Network Marketing Company is guided by three key values:
Simplicity, which reflects their commitment to an uncomplicated and straightforward approach.
Authenticity, staying true to their genuine and honest spirit.
Generosity, always striving to give more than they take. In this spirit, Scentsy has donated over $18 million USD to organizations worldwide.
Scentsy MLM manufactures its products in its own manufacturing facility, which is spread across 73 acres in Meridian, Idaho. Its dedicated team of 174 professionals crafts over 230,916 products daily. By keeping its product manufacturing in-house, Scentsy ensures top-notch quality while staying true to its commitment to delivering innovative and reliable products.
Furthermore, Scentsy operates a network of distributor centers in key locations like the United States, Mexico, the Netherlands, and Australia. These centers ensure speedy deliveries across their locations in 12 countries across 3 continents.
Direct Selling Association recognized the Scentsy Air Purifier in the Product Innovation Category. This marked over 14 consecutive years of recognition by DSA.
Direct Selling News listed Scentsy MLM among the seven best places to work in the U.S., for the fourth time.
Scentsy was recognized among the Top 100 Idaho Private Companies for the 14th Consecutive year.
Scentsy ranked #22 in the DSN Global 100 list of direct-selling companies.
Executive Co-Chairs, Scentsy
President and CEO, Scentsy
Chief Consultant Engagement Officer, Scentsy
Chief Consultant Development Officer, Scentsy
Co-General Counsel, Scentsy
Chief Financial Officer, Scentsy
Chief Marketing Officer
Chief Information Officer, Scentsy
Chief Operating Officer, Scentsy
Chief Human Resources Officer, Scentsy
Co-General Counsel, Scentsy
Chief of Staff, Scentsy
Chief Supply Chain Officer, Scentsy
Scentsy MLM offers a wide range of high-quality products designed to enhance homes and lives. While they are famous for their wickless candles, they also offer air purifiers, essential oils, diffusers, and personal care items. Every Scentsy product is uniquely crafted with non-toxic ingredients and is considered safe if used as directed. Also, all the Scentsy warmers are tested for electrical safety.
Moreover, all Scentsy products come with a lifetime warranty to ensure lasting quality and peace of mind. To make their offerings even more exciting, Scentsy MLM has partnered with iconic brands like Disney, Marvel, Star Wars, Looney Tunes, Justice League, NHL, and NFL. This is aimed at bringing more fun and uniqueness to their product lineup. Below are some of Scentsy’s best-selling products that have captured customers' hearts worldwide.
Scenty’s Golden Grain Warmer is one of the best-selling wax warmers. It features a whitewashed, stamped metal exterior that creates a beautiful glow when lit. This 20W warmer is hand-painted with care and fills any space with a delightful scent without any flame, smoke, or soot. It is made from durable metal and comes with a lifetime warranty. This warmer needs to be paired with Scentsy wax bars for a complete experience.
The Vanilla Bean Buttercream Scentsy Bar offers a rich, creamy fragrance of buttercream frosting whipped with fresh butter, cane sugar, and vanilla extract. It is made from high-quality paraffin wax. As the wax melts, it releases a long-lasting, exclusive scent. Each bar contains eight break-apart cubes designed for use with any Scentsy Warmer.
The Jeweled Deluxe Diffuser combines practicality with style. It offers a large 450-mL reservoir for up to 35 hours of continuous fragrance on low mode. Its sturdy construction ensures durability. The diffuser also comes with eight light settings, including a rainbow option to add a playful touch. Sliding controls make it easy to adjust the settings from high to low. It creates a personalized aromatic experience when paired with Scentsy's curated collection of essential oils.
Morning Air & Mountain Rosewood Natural Oil offers a refreshing blend of rosewood and amber to capture the essence of a crisp sunrise. This premium Scentsy Oil is crafted from globally sourced, naturally derived ingredients. It is perfect for those who appreciate artisanal fragrances. The exotic scent of this essential oil is ideal for use with Scentsy diffusers and fills any space with a soothing and exclusive scent.
The Scentsy Air Purifier is perfect for keeping the air in small spaces like nurseries or bedrooms fresh and clean. With a HEPA H13 filter, it removes 99.95% of particles like dust, pollen, and bacteria, providing healthier air to breathe. It works with up to two Scentsy Pods to fill small spaces with amazing scents while purifying the air. The air purifier is also easy to use and comes with three fan modes, a timer, and an air quality indicator.
Scentsy’s Fragrance Flowers are a simple, stylish way to bring a lovely scent to any small space without an outlet. Each flower is handcrafted from natural materials. The Peaks & Pines Stunning Sunflower Fragrance Flower, gradually absorbs the fragrance oil included in the glass jar and releases the scent for up to 60 days. It is perfect for desks, bedside tables, or dressing areas.
The Black Raspberry Vanilla Scentsy Car Bar features a blend of sun-ripened dark berries and smooth vanilla, creating a sweet and inviting scent. It’s designed to hang in cars and provide long-lasting fragrance for up to 30 days. The Car Bar is an easy, no-fuss way to freshen up any car, with the added benefit of being perfect for quick trips or long drives.
The Amazon Rain Travel Twist brings together the sweet freshness of melon, a hint of orange zest, creamy coconut milk, and a touch of jasmine. It creates a refreshing scent like a walk through a tropical rainforest. Its twist-open lid makes it easy for users to adjust the fragrance to their liking. It is perfect for small spaces like closets, gym bags, or purses. It is spill-proof, easy to use, and lasts up to 30 days.
Scentsy operates as a multilevel marketing company, focusing on direct sales through its network of independent consultants. This Scentsy MLM model allows consultants to earn income by selling Scentsy products like warmers, wax bars, diffusers, and essential oils. They also build a team to earn bonuses from their collective sales.
Scentsy’s business model emphasizes relationship-driven selling. This is where Scentsy consultants connect with customers through personal recommendations, online platforms, and in-person parties.
Scentsy network marketing empowers its consultants to thrive in their own unique ways. There are no inventory requirements. Also, Scentsy MLM provides a free personal website for all its consultants in the first three months. The company’s MLM back office software known as the Scentsy Workstation, also makes managing orders, tracking commissions, and staying organized easy, This helps consultants focus on growing their business.
To help consultants succeed, Scentsy MLM also has an MLM Mobile app called Scentsy Connect to help its consultants manage contacts and follow up with customers. Scentsy also offers marketing materials, tech support, training, and fulfillment services. There are seasonal incentives, early access to new Scentsy products, and quick-start rewards.
Scentsy parties can be hosted by anyone, not just Scentsy consultants. It is a fun and rewarding way to earn free and discounted Scentsy products. It can be an online event or an in-person gathering. Hosts earn rewards based on the party’s total sales, including free products and half-price credits.
Scenty’s network marketing success is partly due to its seamless party hosting experiences. An MLM Party Plan Software is the latest solution that can be used to simplify event management and tracking rewards. Tools like these make hosting and managing parties a fun and easy way to share Scentsy products while networking with like-minded people.
According to Scentsy’s income disclosure statement for 2023, there were 97,238 consultants in Group 1 (those with Scentsy MLM for all 12 months) and 60,999 in Group 2 (those who joined or left during the year).
The highest annual commission for Group 1 was $1,061,357.54, while Group 2 reached up to $416,827.37.
In 2023, 87,191 consultants in Group 1 and 43,860 consultants in Group 2 had a Personal Website Subscription (PWS).
The Scentsy compensation plan combines a dynamic MLM structure with its popular MLM Party Plan model. It offers Scentsy MLM consultants diverse ways to earn. They share Scentsy products and earn various commissions on personal and retail sales. Consultants can also earn bonuses for achieving higher sales in a month.
Additionally, the plan rewards team-building efforts with generation-based bonuses. This allows consultants to benefit from the performance of their downline as they grow their teams. Higher ranks unlock even more earning potential, including personal wholesale volume bonuses and various leadership incentives. The Scentsy compensation plan is a blend of direct sales and network marketing that provides both flexibility and scalability.
Scentsy’s compensation plan offers monthly rewards that go beyond standard commissions, incentivizing both personal sales and team performance. These rewards include:
Consultants earn a base commission of 20% on their first 1,000 PRV. After reaching this threshold, the commission increases to 25% for all subsequent sales. Additionally, achieving over 2,000 PRV in a month qualifies for an extra 5% bonus on those sales. An MLM Commission software helps automate such commissions and streamline the payment process.
As consultants advance in rank within the Scentsy compensation plan, they become eligible for bonuses on their PWV. These range from 2% to 9% and depend on their title and performance.
Higher ranks in the Scentsy MLM compensation plan come with additional bonuses like:
Frontline Consultant TWV Bonuses: Consultants earn bonuses on the Team Wholesale Volume (TWV) of their frontline consultants. These percentages increase as they mentor consultants who achieve higher ranks.
Generation Bonuses: Directors and above can earn bonuses on the TWV of their first, second, and third-generation directors. These percentages increase at each generational level.
There are 8 levels within the Scentsy compensation plan. Advancing through these ranks requires meeting specific criteria. Scentsy MLM consultants need to understand these components to maximize earnings and advance within the Scentsy sales network.
A minimum of 500 PRV monthly is typically required for ranks from Certified Consultant upwards.
This is the combined wholesale volume of a Consultant's entire group. Requirements increase with each rank. It starts from 1,000 GWV for the Lead Consultant and up to 80,000 GWV for the SuperStar Director.
TWV requirements are applicable from Director ranks and above. These range from 2,000 to 10,000 and reflect the combined wholesale volume of a Consultant's team.
To qualify for higher ranks, Consultants need a certain number of active frontline Consultants who achieve at least 200 PRV in a month. The number for these ranges from 1 to 3, depending on the rank.
Having 2 to 4 first-generation Directors is essential for top-tier ranks like Star Director and SuperStar Director.
Scentsy Club is a subscription service that allows customers to receive their favorite Scentsy products on a regular schedule. Whether it's fragrance bars, oils, or other items, members can customize their subscriptions and have them delivered to their door. The Scentsy Club also provides exclusive benefits like discounts and access to special promotions. These are some of the best ways to enhance customer loyalty in MLM.
This service is also a great way for consultants to build a steady income stream while offering their customers convenient access to Scentsy products.
Scentsy’s referral program rewards customers who share their favorite Scentsy products with others. Customers can earn credits or discounts on future purchases by referring friends and family. For those in Scentsy network marketing, this program provides an easy way to grow their customer base while earning valuable rewards.
The Scentsy Family Reunion is an annual event where Scentsy MLM consultants come together to connect, learn, and grow. It's an exciting opportunity for those involved in Scentsy multi-level marketing to engage with Scentsy Top Earners. They also get to attend workshops and discover new strategies to boost their Scentsy businesses.
The event provides them with exclusive access to new Scentsy products. Consultants also get inspired and motivated by the collective energy of the Scentsy network marketing community, at these events.
At Scentsy, giving back is a key part of their mission. They aim to make a positive impact on communities through various charitable initiatives. Scentsy’s commitment to generosity is at the heart of everything they do, whether through direct giving or supporting organizations in need. Some of its notable charitable programs include:
Scentsy Generosity is the company’s way of spreading kindness and making a difference. They believe even small acts of giving can create a ripple effect, inspiring others to get involved. Scentsy encourages everyone to give back and help make the world a better place through donations and fundraising efforts.
The Scentsy Family Foundation is dedicated to supporting families and children by providing scholarships, grants, and resources to those in need. The foundation focuses on youth education and helping families through tough times, reflecting Scentsy’s core values of compassion and community. It also provides consultants in Scentsy network marketing, a chance to be part of a community that truly cares about improving lives.
Scentsy’s Direct Giving program focuses on providing immediate help to individuals and communities across the United States. Scentsy helps families and individuals in need through financial support and resources. This program shows the power of Scentsy MLM to not only provide business opportunities but also uplift those who need it most.
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