Vorwerk is a renowned German family-owned company with a rich history spanning over a century. Established in 1883, it has evolved into a global conglomerate known for its innovative products and direct selling approach. Today, Vorwerk is a leader in household appliances, cosmetics, and industrial engineering.
Vorwerk traces its roots back to 1883 when it was founded by Carl Vorwerk in Wuppertal, Germany. Initially focusing on carpet manufacturing, the company diversified its portfolio. Vorwerk introduced its first vacuum cleaner in 1930, marking its successful venture into household appliances. Since then, Vorwerk has continued to innovate and expand its product offerings, to become a household name worldwide.
Vorwerk is the top MLM company in Europe. You can find the list of other top MLM companies in Europe in our latest blog.
Vorwerk’s USP is its dedication to innovation, quality, and human connection. It aims to enhance lives globally by focusing on superior products that have long-term durability. The brand also empowers individuals and communities through its direct selling model, and socially responsible practices, to ensure a lasting impact for future generations.
| Information | Details |
|---|---|
| Company Name | Vorwerk |
| Founded | 1883 |
| Founders | Carl Vorwerk, Adolf Vorwerk |
| Headquaters | Wuppertal, Germany |
| Industry | Consumer Goods |
| Revenue | 3,171.3 Million Euros (2022) |
Vorwerk’s incredible products are made at its state-of-the-art manufacturing facilities, which are a perfect amalgamation of the latest technology and skilled workers. The company has three main manufacturing units in Europe.
At Vorwerk Engineering’s headquarters in Wuppertal, nearly 1200 employees work in research and development, quality management, administration units, and production departments. They develop and manufacture various components, from injection-molded parts to motor technology, assembling final products on the production line. Vorwerk files about 100 new patents annually, showcasing its drive for constant innovation.
Düsseldorf is a hub for agile digital research and development teams specializing in embedded software, Cloud, and apps. The teams work alongside their counterparts in Wuppertal to drive innovation in Vorwerk's product development initiatives.ility outside the US. The facility produces and distributes doTerra products to the European market. This has allowed the brand to serve the European and nearby markets, where the product demand is increasing.
Vorwerk Semco is located in Cloyes sur Le Loir, France, and employs 360 individuals. It is an important location for Thermomix production, catering to European and non-European markets. With a remarkable daily output of over 7000 appliances, Vorwerk Semco is a key contributor to its global manufacturing operations.
Vorwerk has various divisions, each specializing in distinct areas of expertise. Ranging from “Thermomix” for household appliances to the Kobolt range of vacuum cleaners, every product of the brand is innovative and has the latest technology. The group’s portfolio also includes financing solutions and a venture capital company. Let us delve deeper into each of these groups.
Vorwerk's Thermomix group has a rich history dating back to 1971 when the "original Thermomix" VM 2000 was introduced. Since then, Vorwerk has continuously refined its Thermomix models, with the latest model Thermomix TM6. This state-of-the-art digital kitchen appliance offers users access to over 90,000 recipes through the integrated Cookidoo recipe portal, with guided cooking functionality to simplify the cooking process.
The Thermomix division boasts subsidiaries in 16 countries across Europe, Asia, and North America, along with over 40 distributors worldwide. The brand boosts a network of more than 82,000 advisors and 4,200 employees. It also generated €1.7 billion in sales in 2022.
Vorwerk's Kobold group has been revolutionizing home cleaning for over 90 years. With innovative solutions like the handheld vacuum cleaner introduced in 1929, Kobold sets the standard for high suction power and portability. Today, the Kobold product range includes upright and handheld vacuum cleaners, a vacuum robot, a window cleaner, and a cordless hard floor vacuum and mop.
With subsidiaries in 12 countries and a network of distributors worldwide, Kobold continues to redefine cleaning, generating €803 million in sales in 2022. Kobold is a trusted name in household cleaning solutions, with over 11,100 sales advisors and 1,880 employers.
The Akf group was founded by Vowerk in 1968. Today, it has emerged as one of Germany’s leading leasing and financing companies. The group specializes in providing tailored financing solutions to small and mid-size companies. The group generated €496.7 million in sales in 2022 and had over 507 employees.
Vorwerk Direct Selling Ventures is Vorwerk Group's venture capital arm, dedicated to investing in innovative sales concepts. It operates independently from the Vorwerk Group's strategy and seeks opportunities in new segments with strong growth potential and high profitability. Its portfolio includes companies such as LILLYDOO, OTTOnova, Smart Frog, everdrop, and Thermondo.
Speaker of the Executive Board
Member of the Executive Board
Member of the Executive Board
Chairman of the Supervisory Board
Honorary Chairman of the Supervisory Board
“Being a future-proof company calls for long-term thinking and acting responsibly. By making sustainability an integral part of our corporate strategy, we set the course for an economically successful tomorrow.”
Chief Operating Officer and Member of the Executive Board
Carl Vorwerk establishes Barmer Teppichfabrik Vorwerk & Co., a small carpet factory, laying the foundation for the global brand.
August Mittelsten Scheid takes over the company, leading to rapid growth and expansion of product offerings.
Vorwerk MLM company ventures into household appliances with the Kobold vacuum cleaner, marking a significant innovation in the market.
Direct sales are introduced in Germany, becoming Vorwerk's trademark and a key driver of its success.
Dr. Erich Mittelsten Scheid initiates changes in management, product range expansion, and international market expansion.
AKF Bank becomes the first service brand to join the Vorwerk Group.
Dr. Jörg Mittelsten Scheid takes over management, leading Vorwerk into international success and expanding the product portfolio.
The Thermomix, the first multifunctional food processor, is launched, further diversifying Vorwerk's product offerings.
Vorwerk establishes its first foreign subsidiary in China, followed by expansion into Eastern Europe.
Dr. Jörg Mittelsten Scheid steps down from management but continues as Honorary Chairman of the Supervisory Board.
The Vorwerk product range has products that make chores of the daily life easier. The company’s portfolio is a mix of its proprietary brands and acquired ones. However, it continues to expand its offerings to ensure customers access the best-in-class products across various categories. Vorwerk’s current product range includes:
The Thermomix is a versatile kitchen appliance with a heating element, a motor for blending and stirring, and a built-in scale. It is programmed with 28 cooking functions including, chopping, blending, steaming, kneading, sauteing, grinding, whisking, sous-vide, slow cook feature, and more.
The first Thermomix model VKM5, was launched in 1961. Since then, it has evolved through multiple models, the latest being the TM6 introduced in 2019. It has a 6.8” touch screen for easy navigation and essential accessories, making it the ultimate kitchen appliance.
Kobold range of vacuum cleaners by Vorwerk offers versatile and efficient cleaning solutions designed to simplify household chores. Its wide range of vacuum cleaners makes cleaning an experience rather than a chore. The cordless and flexible VK7 EB7 is perfect for grab-and-go cleaning, while the VR300 Robot Vacuum cleaner automates cleaning tasks.
If you want crystal-clear windows, The VG100 Window Cleaner is perfect. On the other hand, the VC100 Cordless Handheld Vacuum Cleaner is ideal for quick clean-ups. With accessories and add-ons, Kobold users can achieve exceptional cleaning results without much effort.
JAFRA Cosmetics, part of the Vorwerk Group since 2004, offers a wide range of skincare, makeup, bath & body, fragrance, and men's grooming products. JAFRA provides quality beauty solutions for the entire family, including iconic offerings like Royal Jelly skincare and Tender Moments baby collection.
Lux Asia Pacific has been a part of the Vorwerk Group since 2001. The brand’s range of air purifiers are advanced systems designed to provide clean and healthy air for everyone. These utilize cutting-edge technology to remove pollutants, allergens, and other airborne particles, ensuring the air is fresh and safe. With features like filtration systems and air quality sensors, Lux Asia Pacific air purifiers offer reliable performance and peace of mind.
Vorwerk Flooring offers a diverse range of high-quality textile floor coverings, produced exclusively in Germany. Their extensive range includes tufted broadloom carpets, Woven carpets, acoustic tiles, and fitted rugs for residential and commercial use. Vorwerk flooring combines aesthetics and functionality, to provide perfect interior solutions.
Vorwerk’s most iconic product range is the Kobolt vacuum cleaners, which combine over 90 years of expertise in powerful cleaning solutions with ergonomic design. The range offers versatile options, from cordless models for flexible cleaning to robotic variants for automated cleaning. With innovative features and a commitment to quality, Kobold vacuum cleaners continue to set the standard for home cleaning worldwide.
Vorwerk operates primarily through direct selling business model. Independent consultants known as “Vorwerk Advisors”, market and sell the company’s products directly to consumers. Additionally, the brand sells its products through its online platform. Through this approach, Vorwerk emphasizes direct customer engagement and personalized services to meet the needs of its clientele.
Vorwerk benefits from its MLM approach, by having a dedicated sales force of independent consultants motivated to promote and sell its products directly to consumers. This model allows Vorwerk to control its brand image, customer experience, and distribution channels.
On the other hand, independent consultants can use MLM Vorwerk as a platform to build their own businesses and achieve their financial goals. They can earn income through product sales and commissions. They can also manage their own schedules and can work from home or in their local communities. Additionally, partners receive support and training from Vorwerk to enhance their selling skills and product knowledge.
Advisors earn money through various components of the Vorwerk network marketing commission plans. This includes basic commissions, performance bonuses, recruitment bonuses, team builder qualification bonuses, and others. These bonuses are earned based on sales performance, recruitment activities, and rank advancements within the Vorwerk’s consultant hierarchy.
The brand offers a comprehensive Velocity Compensation Plan with various partner levels. Each level comes with increased benefits and opportunities. Success at each level of the Nu Skin Pyramid structure depends on the dedication, skills, and commitment of each partner.
Below is the summary of the various levels of the Nu Skin Multi-Level Marketing Plan, the eligibility criteria, and so on-
Vorwerk MLM company’s Group Sales for 2022 was 3,171.3 Million Euros.
The Vorwerk multi- level marketing network has over 94,000 self-employed advisors worldwide, as of 2022.
Vorwerk is dedicated to sustainability across its operations, integrating it into its corporate strategy with four key focus areas:
It supports the UN Global Compact, striving for sustainability principles and promoting Sustainable Development Goals. Vorwerk also aims to reduce its carbon footprint, achieve climate neutrality by 2045, and produce sustainable products using recycled materials and energy-efficient processes. Through these efforts, it seeks to positively impact society and the environment while ensuring responsible business practices.
Vorwerk’s marketing strategy is centered around engaging customers through personalized experiences and innovative solutions that demonstrate the value and versatility of its products. Their value-added services aim at customer education, engagement, and community building.
Here’s a brief overview of some of the brand’s popular customer engagement programs-
The Thermomix Loyalty Program allows users to earn points through various activities such as hosting cooking demos, making purchases, leaving reviews, and following Thermomix on social media. These points can be redeemed for Thermomix accessories, kitchen essentials, and more. Points can be easily applied during checkout, excluding Thermomix TM6 purchases.
The Thermomix TM4U program incentivizes new consultants with rewards like a welcome pin and apron for their first sale, followed by discounts on subsequent Thermomix units sold during their Smart Start period. Consultants can earn their Thermomix for free after selling four units, while also receiving standard commission starting at $170 per sale. This strategy effectively incentivizes consultants' efforts to promote Thermomix products and grow their business.
Individuals can host Thermomix Cooking demos by contacting a consultant and inviting friends. A Thermomix expert will guide the host through 5 recipes tailored to specific dietary requirements, showcasing the TM6’s capabilities. Hosts earn reward points every time they host a demo. These serve as an effective way to drive product awareness and generate leads.
Cookidoo is Thermomix's cooking app with over 80,000 guided recipes for the TM6. It provides step-by-step instructions, adjusts cooking settings automatically, and ensures foolproof results. The app includes meal-planning tools, dietary filters, and the option to scale recipes. Users can create, import, and modify recipes and access them all in one place. Through this, Vorwerk aims to enhance the user experience with Thermomix products.
From Industry adoTerra’s commitment to excellence and innovation has earned it numerous awards and recognition in the health and wellness industry, Here’s a timeline highlighting some of the key accolades received by the brand over the years.
The brand was recognized at the Utah Genius Awards as a Top 20 Trademark Registrant.
The brand was honored by the Utah Valley Chamber of Commerce as the Business of the Year.
The brand received the Best of State Awards in the Essential Oils/Botanicals category. It was also named as Top Ten Economic Engine by Utah Valley BusinessQ.
doTerra earned top honors at the Best of State Awards for the second consecutive year. It was also recognized by Forbes as America's No. 10 Best Midsize Employer and the No. 1 Enterprise in the State of Utah.
It received the American Spa's Professional's Choice Award for Favorite Aromatherapy Line.
Emily Wright, one of doTerra's founders, was named among the "Limit Breaking Female Founders" by HuffPost.
The brand was honored with the Gold Stevie Award for Achievement in Sustainability.
The brand won the Gold Award at the Universal Beauty Awards for “Best Essential Oil Product with the Anti-Aging Moisturizer”.
The Vorwerk compensation plan is structured to reward its sales advisors for promoting and selling the company’s products. The plan includes various components such as commissions and bonuses. Commissions are based on their personal and team sales. Bonuses are paid for achieving certain ranks and for developing and maintaining teams.
More details are given below-
Individuals signing up for Vorwerk’s commission's plan are called “New Consultants”.
Consultants can achieve four ranks within the marketing network- New consultants << Consultants << Team Builders << Team Leaders.
Every New consultant rank and above is eligible for a basic commission of 170$ on each personal sale. However, they should not be participating in the TM4U program.
Apart from the basic commissions, there are many bonuses that consultants can earn upon eligibility.
Explore a variety of MLM compensation plans, each offering unique structures for commissions and bonuses. Visit our MLM plans page for an in-depth guide to understanding and comparing these diverse options.
Vorwerk’s commission plan has a carefully charted course for each consultant. They can climb to higher ranks and earn more rewards based on their sales performance and recruitment achievements. With clear eligibility for each rank, they have a clear roadmap to follow as they advance in their career with Vorwerk.
Here is complete information on the eligibility criteria and compensation structure for each level.
Requirement
Complete the registration process, be activated, and be within the Smart Start Period.
Compensation
Basic Commission: $170 for each Personal Sale.
Performance bonus based on the Performance bonus table.
Recruitment bonus of 170$ for 1 sales and 300$ for 4 sales, made by the new recruit during the smart start period.
Requirement-
Complete the registration process, be activated, and be within the Smart Start Period.
Maintain active status during at least one of the three previous Bonus Periods.
Compensation
Basic Commission: $170 for each Personal Sale.
Performance bonus based on the Performance bonus table.
Recruitment bonus of 170$ for 1 sales and 300$ for 4 sales, made by the new recruit during the smart start period.
Requirement
Make six personal sales
Have two personally qualified recruits within the previous 3 bonus Periods.
Should maintain the title by Making six personal sales and have two personally qualified recruits for each successive calendar quarter after qualifying as a Team Builder.
Compensation
Basic Commission: $170 for each Personal Sale.
Performance bonus based on the Performance bonus table.
Recruitment bonus of 170$ for 1 sales and 300$ for 4 sales, made by the new recruit during the smart start period.
Team Builder Qualification Bonus: $25o, a time time payment done when consultants quality for the title of “Team Builder.
Team Builder Standard Bonus: $250 per Bonus Period is paid when the consultant achieves 3 personal sales and one personally qualified recruit.
Requirement
Hold Team Builder rank.
Make three personal sales.
Have one Personal Qualified Recruit in each of three consecutive Bonus Periods.
Maintain the rank by making nine personal Sales and have three personally qualified recruits for each successive Calendar Quarter after qualifying as a Team Leader.
Compensation
Basic Commission: $170 for each Personal Sale.
Performance bonus based on the Performance bonus table.
Recruitment bonus of 170$ for 1 sales and 300$ for 4 sales, made by the new recruit during the smart start period.
Team Leader Qualification Bonus: $250 (one-time payment).
Team Bonus: $50 to $500 per Bonus Period depending on team sales.
New Consultant Development Bonus: $100 per sale for up to 6 new consultants per Bonus Period.
Team Leader Standard Bonus: $500 per Bonus Period if the consultant achieves 3 personal sales and 2 personally qualified recruits within the bonus period .
Team Builder Development Bonus: $250 for every team, where at least one member qualifies as a Team builder.
Team Leader Development Bonus: $500 for every team, where at least one member qualifies as a Team leader.
